Rentrak Hires Kristie Fortner as Vice President of Syndication and Gordon Jones as Director of Business Development to Support Strategic Growth of Advanced Media and Information Division

Rentrak Hires Kristie Fortner as Vice President of Syndication and Gordon Jones as Director of Business Development to Support Strategic Growth of Advanced Media and Information Division

-Addition of Fortner and Jones Further Expands Rentrak's Reach In The Media Measurement Industry-

PORTLAND, Ore., July 1 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) announced today that it has hired Kristie Fortner as vice president, Syndication and Gordon Jones as director, Business Development of Rentrak's Essentials(R) suite of business intelligence products. Fortner is responsible for leveraging Rentrak's breadth and depth of media usage data across multiple platforms through published reports that provide additional insight for Rentrak clients and other parties interested in overall industry trends. Jones' role is to drive future business growth for Rentrak through his industry experience in video on demand (VOD), broadband and linear platforms.

Fortner brings a wealth of marketing and research experience having worked for such notable companies as Paramount Pictures and Ripe Digital Entertainment. During her six year tenure at Paramount Pictures, Fortner focused on program research as well as implemented key marketing strategies for the on demand space. While at Ripe Digital Entertainment, Fortner managed On Demand, Broadband and Mobile marketing initiatives for three networks, RipeTV, OctaneTV and recently launched FlowTV. Fortner reports to Sandra Kilbridge, vice president, Operations.

Jones most recently served as vice president of affiliate sales and business development for Expo Communications where he led the group's on demand and broadband distribution efforts with such companies as AOL, Comcast, Time Warner Cable and Yahoo!. Prior to Expo Communications, Jones worked for such leading entertainment and information companies as Bloomberg and HBO. Jones is based on the east coast and reports to Carol Hinnant, vice president of Business Development for the OnDemand Essentials Suite of Services who manages Rentrak's industry-leading measurement service products including OnDemand Essentials, AdEssentials and the company's market introduction of TVEssentials.

"Both Kristie and Gordon will be tremendous assets to Rentrak as we continue to advance the media measurement industry by servicing an extensive roster of MSOs, broadband companies, studios and content providers," said Cathy Hetzel, president, Advanced Media and Information (AMI) division.

"I am excited to bring my research and analytical experience to Rentrak to continue to provide our customers, partners and media industry contacts with the most accurate and accessible data available," said Kristie Fortner, vice president, Syndication at Rentrak.

"Through my expertise in building and implementing strategic business plans in the media sector, I look forward to identifying and developing new product and revenue opportunities for Rentrak," said Gordon Jones, director, Business Development for the OnDemand Essentials Suite of Services.

Rentrak processes daily, census-level on demand data representing 54 million set-top boxes from 28 MSOs, has more than 100 content provider customers and processes billions of transactions annually.

About OnDemand Essentials(R)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, and track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site:

http://www.rentrak.com/

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