OTX's Kevin Goetz Invited to Join Academy of Motion Picture Arts and Sciences

OTX's Kevin Goetz Invited to Join Academy of Motion Picture Arts and Sciences

Top 20 Research Agency Exec to Receive one of Hollywood's Highest Honors

LOS ANGELES, July 21 /PRNewswire/ -- OTX, a leading global consumer research and consulting firm announced today that Kevin Goetz, President of the firm's Worldwide Motion Picture Group has been invited to join the Academy of Motion Picture Arts and Sciences. Goetz and others who accept the invitation will be the only additions in 2008 to the Academy's roster of voting members.

Under Goetz's leadership, OTX has become a major player in entertainment research, expanding its capabilities to include advertising testing of theatrical features, movie screenings, focus groups, and domestic and international box office tracking. Goetz expanded OTX's film tracking to include key international markets -- U.K., Germany, France, Spain, Italy, Japan, Australia, South Korea, Mexico, China -- the company is also the first to offer movie tracking in Russia.

Goetz has helped many major studios move their tracking online and get better results through deeper analysis and by employing traditional and proprietary unique measures of movie going intention. Each year, Goetz and his group test a majority of the movies released in Hollywood by nearly every major and independent studio in the industry.

"OTX is continuously innovating and not just challenging, but breaking the status quo," said Shelley Zalis, Founder and CEO, OTX. "Kevin is our perfect "role model" leading the evolution in movie research."

"Kevin is our go-to guy," said Toby Emmerich, President and COO, New Line. "He understands both the movie business and the consumer, he has helped us and many studios effectively market our movies, this honor is truly fitting."

About OTX:

OTX (http://www.otxresearch.com/) is a global consumer research and consulting firm specializing in innovative, cutting edge research products and analysis for the marketing, entertainment and advertising communities. OTX's range of approaches, products and services leverage technological expertise with extensive traditional marketing and advertising research experience to uncover deeper and more profound consumer insights. This unique suite of state-of-the-art products and services reach and engage today's digitally-driven global consumer more effectively, and yield more relevant and honest data. In just eight years OTX has become one of the top 25 global research agencies with offices in London, Los Angeles, New York, Cincinnati, Miami, and Chicago with strategic partners in Japan, Australia, and Mexico.

Photos and logo available upon request.
For more information contact:
Tom Harbeck
tharbeck@otxresearch.com
212-524-8231

Ajay Durani
adurani@otxresearch.com
212-524-8234

First Call Analyst:
FCMN Contact:

Source: OTX

CONTACT: Tom Harbeck, +1-212-524-8231, tharbeck@otxresearch.com, or Ajay
Durani, +1-212-524-8234, adurani@otxresearch.com, both of OTX

Web site: http://www.otxresearch.com/

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