Meridian Specialist Dealers Set Their Sights on ISCO Lenses

Meridian Specialist Dealers Set Their Sights on ISCO Lenses

ISCO USA INC. Signs First US Distributor, Targets Luxury Market

ATLANTA, July 7 /PRNewswire/ -- ISCO USA Inc., a leading manufacturer of superior quality optical lenses and anamorphic attachments used in digital, traditional cinema and home theater projection; film, TV and video production; and custom design industrial optics, has signed a year-long distribution deal with Meridian America Inc. Meridian, a multi-award winning manufacturer of high performance consumer audiovisual products, will sell two ISCO turn-key home theater cinema projection systems -- comprising the ISCOSCOPE 1.33x Anamorphic Attachment Systems IIIL or IIIS, an ISCOSCOPE II Motorized Sled, and a lens mounting bracket -- via Meridian's 185-dealer network in the U.S. The first shipment is scheduled for the weekend of July 4, 2008.

In June, 30-year old Meridian announced a marketing initiative with the Muse Consortium, positioning Meridian for greater penetration into the luxury brand market.

"Meridian customers demand the very best solutions and ISCO produces the highest quality anamorphic lenses. The critical advantage the ISCO lenses provide is the ability to eliminate shadows in corners on a wide image, working in tandem with the Meridian projectors to provide the highest possible picture quality," said Marc Koval, vice president, operations, Meridian America Inc. "Primary projector lenses are simply too small to match the quality, convenience, and guaranteed satisfaction associated with the ISCO name. Meridian dealers are thrilled that we've partnered with ISCO to meet the demanding audio/visual standards for the performance-luxury market," he continued.

"This deal is a direct result of the high level of interest distributors have in our new 1.33x Anamorphic Attachment IIIS, a top of the line lens in the smaller size category," said Brian Ludvigsen, president, ISCO USA Inc. "Also, our customers can now benefit from new, superfast delivery times of shipments direct from Atlanta-based facility, open since November 2007," he added.

About Meridian

Meridian is a multi-award winning company gaining much critical and industry acclaim as a world-leader in audio reproduction winning over 135 awards for 156 products/innovations to date including the coveted British Design Council Award for Outstanding British Products an unprecedented three times in addition to many other international accolades. Founded in 1977 by audio engineer Bob Stuart and industrial designer Allen Boothroyd, Meridian Audio Limited design and manufacture from its headquarters in Huntingdon, near Cambridge. The company's local modern production facilities are purpose-built for the manufacturing of the highest quality consumer audio and video products which are distributed in 56 countries including the UK, USA, Russia, China, India, Middle-East and Japan. For additional information visit http://www.meridian-audio.com/ .

About ISCO

Founded in 1936, privately-held ISCO Precision Optics is a manufacturer of superior quality optical products such as digital, traditional cinema and home theater projection lenses and anamorphic attachments; photo-taking lenses for 35 mm film cameras; viewfinders for professional film, TV and video production; and custom design industrial optical products such as machine vision, measurement, laser and medical device components. For over 70 years the ISCO brand has stood for the highest quality in cinema lens technology. The company holds several international patents, has pioneered many industry firsts and been recognized with three Technical Achievement Awards by The Academy of Motion Picture Arts and Sciences in 1978, 1989 and 2001 respectively, for its cinema projection lenses. ISCO's commercial and residential products are available worldwide from leading manufacturers including Christie Digital, Bang & Olufsen, Barco, NEC, Strong International, Marantz, Digital Projection, Planar Systems and SIM2; through a distributor network in more than 50 countries across five continents; and via direct sales through the company's headquarters in Gottingen, Germany and its US subsidiary, ISCO USA Inc., in Atlanta, Georgia. For more information visit http://www.iscoprecisionoptics.com/ .

First Call Analyst:
FCMN Contact:

Source: ISCO USA Inc.

CONTACT: Brian Ludvigsen of ISCO USA Inc., +1-678-420-3473,
usa@iscoprecisionoptics.com; or Helga Ojinmah of Helios Communications Inc.,
for ISCO USA Inc., +1-770-444-3969, helga@helioscomm.com

Web site:

http://www.iscoprecisionoptics.com/
http://www.meridian-audio.com/

-------
Profile: intent