Davie Brown Entertainment Announces Partnership With Starwood Hotels & Resorts Worldwide

Davie Brown Entertainment Announces Partnership With Starwood Hotels & Resorts Worldwide

Leading Entertainment Marketing Consultancy to Represent Westin Hotels & Resorts for Entertainment Marketing Initiatives

LOS ANGELES, July 1 /PRNewswire/ -- Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained by Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) to strategically lead all entertainment initiatives within film, television, and industry influencer outreach for the Westin Hotels & Resorts.

Los Angeles-based Davie Brown Entertainment is tasked with integrating the unique Westin experience into industry events, film and television, celebrity and influencer seeding, and providing strategic counsel within the entertainment landscape. Davie Brown Entertainment will also seek to leverage the brand's long-standing Heavenly collection of bed, bath and home products.

"Davie Brown Entertainment is thrilled to work with a company with such strong consumer brand affinity and prestige," said Davie Brown Vice President, Nancy Mammana. "We're excited for what is in store for the Westin brand in entertainment and look forward to creating a plan that will further elevate the brand."

"The realm of entertainment is a natural focus for Westin Hotels & Resorts as we continue to grow our full-lifestyle brand," said Nancy London, Vice President, Marketing and Guest Experience for Westin Hotels & Resorts. "Our consumers see entertainment as an integral part of their everyday lives, and we're looking forward to expanding our offerings with the help of Davie Brown, which has a long history of success in similar endeavors."

The relationship will be managed out of Davie Brown's Los Angeles and New York offices.

About Westin Hotels & Resorts

Westin Hotels & Resorts, with more than 150 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com/.

About Davie Brown Entertainment

Operating within Omnicom Group Inc. (NYSE:OMC) and founded in 1985, Davie Brown Entertainment (http://www.daviebrown.com/) is an entertainment consulting and activation agency. For over 23 years, Davie Brown has developed the entertainment strategy for leading brands in film, television, music and gaming. Services include branded content development and production, brand integration, property licensing and sponsorship, celebrity and music licensing, entertainment promotions and public relations, as well as product placement and event production. Based in Los Angeles, Davie Brown has 60 employees with additional offices in New York, Chicago and Dallas. For more information visit http://www.daviebrown.com/.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Contacts: Pilaar Terry
Davie Brown Entertainment
310-979-1927
pterry@daviebrown.com

First Call Analyst:
FCMN Contact:

Source: Davie Brown Entertainment

CONTACT: Pilaar Terry of Davie Brown Entertainment, +1-310-979-1927,
pterry@daviebrown.com

Web site:

http://www.daviebrown.com/
http://www.omnicomgroup.com/

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