Hustler TV Signs Worldwide Exclusive Deal With Digital Playground

Hustler TV Signs Worldwide Exclusive Deal With Digital Playground

Agreement Secures HD Content for New Hustler HD VOD Offering

LOS ANGELES, July 1 /PRNewswire/ -- LFP Broadcasting LLC, parent company of Hustler TV, today announced it has signed a worldwide exclusive agreement with adult powerhouse Digital Playground, a top adult entertainment studio with a reputation for producing high quality content targeted at men, women and couples.

Founded in 1993 by Adult director Joone, Digital Playground pioneered the interactive format and was the first to produce a true, mainstream, crossover title Pirates. In 2004, the studio produced the first HD adult film, Island Fever 3, shot on location in Tahiti and Bora Bora. The company currently boasts the largest adult HD library available.

"Partnering with Digital Playground will offer Hustler TV viewers some of the most popular product available," said Michael H. Klein, President, LFP Inc. "The agreement will also give us access to some of the industry's top HD titles with top exclusive Digital Playground stars like Jesse Jane, which we plan to make available exclusively on our new Hustler HD for VOD service."

"When two of the biggest names in adult entertainment come together, magic happens," said Joone, the Founder of Digital Playground. "Partnering our brand with the most popular adult television service in the world, allows us to expand our business to a huge global VOD and PPV market that reaches far beyond traditional distribution outlets."

His partner and CEO, Samantha Lewis remarks, "From the inception of Digital Playground, I demanded the things I would want to see in adult films. This has resulted in highly visible product that can be marketed outside of the traditional adult markets. In the last decade, I have watched our demographic change from almost 100% male to over 50% women and couples. To have an opportunity today to partner with Hustler and its founder, Larry Flynt is both a privilege and honor. Our companies are like-minded and forward thinking. Hustler offers a strong platform for our product and their demographic is remarkable. With high regards for Michael Klein, President of LFP at the helm of this venture, I am looking forward to a long and profitable partnership."

Hustler TV is already one of the top adult television networks in North and South America with over 45 million homes in the United States and a large presence in Canada, Mexico and throughout Latin & South America. It is also the largest distributed adult network throughout Europe and in total can be seen in 50 countries worldwide. The company has a unique ability to maximize awareness by leveraging its connection with Hustler adult entertainment properties including popular adult magazines, Hustler's high-traffic websites, the national chain of Hustler Clubs, Hustler Hollywood stores, and the Los Angeles based Hustler Casino as well as a brand name that is highly recognizable throughout the world.

ABOUT LFP

LFP is the leading distributor of Adult DVD, Print Publications, Internet, and Apparel and has worldwide Hustler Clubs, nationwide Hustler Hollywood retail stores and the Hustler Casino. Hustler TV, now available in over 50 countries, brings the top performing movies from some of the best adult film companies under one of the best brands in adult entertainment to pay per view and video on demand. Hustler TV has more titles in the top 25 adult DVD rental and sales charts each month than any other adult network. Tremendous cross promotional opportunities through the numerous Hustler properties help to ensure some of the highest buy rates in the industry.

About Digital Playground

Digital Playground is the world leader in adult filmmaking and interactive formats boasting the largest HD library available. Since the Company's inception in 1993, Digital Playground has earned over 220 awards, currently garners more than 80% of high definition sales within the adult market, and is a leading provider of Blu-ray(TM) titles. Female owned and operated, Digital Playground emphasizes quality first, employing fastidiously high production values in erotic film for women, men and couples. Digital Playground's commitment to excellence, innovative technology, brilliant full-length productions and exclusive Contract Stars are the secrets to its success and makes Digital Playground the most highly demanded supplier of content for hotel, cable, pay-per-view and mobile networks worldwide.

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Source: LFP Broadcasting LLC

CONTACT: Michael H. Klein of LFP Broadcasting|Hustler TV, +1-323-651-5400
ext. 7421, mklein@lfp.com

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