'The Dark Knight' Soars in Searches on Lycos Network During Record-Breaking Box Office Debut

'The Dark Knight' Soars in Searches on Lycos Network During Record-Breaking Box Office Debut

The New Yorker, Major League Baseball's All-Star Game, Comedienne Sarah Silverman, and the ESPY's Among Big Search Gainers on Lycos

The Lycos 50(TM) for Week Ending July 19, 2008

WALTHAM, Mass., July 24 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending July 19, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending July 19, 2008:

1) The Dark Knight 800%
2) Miley Cyrus 633%
3) MLB All-Star Game 545%
4) Steven Page 500%
5) The New Yorker 480%
6) Missingmoney.com 425%
7) Amy Poehler 333%
8) Sarah Silverman 315%
9) Scott Peterson's Blog 265%
10) ESPY's 210%

Search Gainers:

The new Batman film "The Dark Knight" soared to the top of the Lycos 50 "Movers & Shakers" list with an 800 percent increase in searches this week. The movie broke box-office records, raking in $158.4 million during its opening weekend, with the performance of the late actor Heath Ledger (as The Joker) being hailed by critics as worthy of an Oscar nod, and the numbers suggest that movie could be the summer's highest-grossing film. Venerable culture magazine The New Yorker gained 480 percent after publishing a controversial cover featuring Sen. Barack Obama standing in the Oval Office dressed in Muslim attire with an American Flag burning in the fireplace and Michelle Obama dressed in army apparel. This cover caused controversy as politicians, columnists and TV personalities quarreled about its appropriateness; New York Governor, David Paterson and the NAACP have condemned the magazine's cover. Perennial Lycos 50 member Pamela Anderson (No. 8 on this week's list) caused a stir at a KFC in Australia this week, despite the fast food chain sponsoring her trip down under. Anderson, visiting Australia for a guest appearance on the Big Brother reality show, visited the parent company of KFC, Yum Brands Incorporated, to hand deliver a letter protesting cruelty to the chickens; KFC denied the accusations. Finally, the E! reality series "The Girls Next Door" placed No. 4 on the Lycos 50 list this week following rumors of a feud brewing between Hugh Hefner's playmate girlfriends Kendra Wilkinson, Holly Madison and Bridget Marquardt. Wilkinson, who reported from the red carpet for E! at last week's ESPY Awards (No. 10 on this week's "Movers & Shakers" list, with a 210 percent rise in searches), didn't deny the reported rift, said to stem from jealousy surrounding Wilkinson's budding celebrity at the expense of Hef's other girlfriends.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending July 19, 2008:
1) Paris Hilton
2) YouTube
3) Angelina Jolie
4) The Girls Next Door
5) Alex Rodriguez
6) Madonna
7) Clay Aiken
8) Pamela Anderson
9) Lindsay Lohan
10) Facebook

About Lycos, Inc.

Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

First Call Analyst:
FCMN Contact:

Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of LYCOS, Inc., +1-781-370-2853,
Kathy.O'Reilly@lycos-inc.com

Web site: http://www.lycos.com/

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