Cheesy but Shrewd

Cheesy but Shrewd

'The power of political personalities in advertising'

DALLAS, July 24 /PRNewswire/ -- In 2008, the struggling automotive industry has little to laugh about. Gas prices rising with no ceiling in sight; American consumers, unsure about the future withhold new car buying decisions; manufacturers taking advantage of low cost overseas workforces, resulting in loss of American jobs; the list goes on and on.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080723/LAW538)

Searching for a light at the end of the tunnel, Dallas-based ad agency, RadioVision (http://www.radiovisioninc.com/) took a major risk to set their client, Central Kia, apart from the other automotive dealers in the Dallas market. RadioVision's creative team developed a new strategy that capitalizes upon the political races.

In what has turned out to be a monumental decision, a Barack Obama look-alike was found and a spoof on one of his campaign speeches was created for a television and radio campaign that prominent media personalities are still talking about. More importantly, Paul Fotopoulos, Central Kia owner says, the spot helped boost sales at his dealerships as much as 15 percent in April and May of 2008. Typically, he says, the dealerships sell about 600 new vehicles a month.

The Barack Obama look-alike commercial's timing and creativity caught the attention of the biggest network television's top executive producers. Within days, an estimated 10-million viewers have watched the commercial, as nationally known political pundits, late night talk show hosts, comedians and commentators have featured, weighed-in on, discussed, spoofed and lampooned this..."fresh political satire that's selling a hell of a lot of cars in a very cold economic climate."

-- The Daily Show with Jon Stewart
-- The O'Reilly Factor with Bill O'Reilly
-- Hardball with Chris Matthews
-- MSNBC morning program
-- CNBC
-- CNN Politics
-- The Wendy William's Experience
-- Dallas Morning News
-- Automotive News

With 30 years of automotive creative featuring parodies that boost dealers' sales and market share, RadioVision is also famous for its long-running and side-splitting series of commercials using Oscar-nominated Burton Gilliam, from Hollywood's ultimate cowboy movie parody, "Blazing Saddles." Inspired by the recent media attention, the RadioVision creative team is launching a series of satirical TV commercials for syndication which will feature some well known faces from Hollywood and some actors that resemble well known faces, poking fun at American culture to sell cars.

Contact: H. Lee Fuqua

214-801-7487

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080723/LAW538
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com
Source: RadioVision

CONTACT: H. Lee Fuqua of RadioVision, +1-214-801-7487

Web site: http://www.radiovisioninc.com/

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