Belo Corp. Invests in ResponseLogix(TM)

Belo Corp. Invests in ResponseLogix(TM)

Television Company to Offer Lead Management System to Automotive Advertisers

DALLAS, July 22 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC) announced today that it has made a minority equity investment in ResponseLogix, Inc. and entered into a multi-year agreement to resell the ResponseLogix Internet-based lead management system to its automotive advertisers. ResponseLogix provides advanced technology solutions for managing automotive dealer Internet leads. The Company's technology enables auto dealers to quickly and relevantly respond to customer leads, dramatically improving car sales opportunities for the dealer.

"We will continue to seek out products and partnerships that allow us to make innovative tools and services available to our advertisers," said Dunia A. Shive, Belo's president and Chief Executive Officer. "The investment in ResponseLogix gives Belo the opportunity to provide our automotive dealer advertisers the ability to more successfully manage Internet-generated customer inquiries in our television markets."

"It is great to be able to connect ResponseLogix' cutting-edge technology with Belo's well-established television advertising customers," said Tom Mohr, ResponseLogix President and Chief Executive Officer. "Belo has strong automotive dealer relationships in key markets and ResponseLogix is fortunate to be able to leverage these customers."

Belo joins GRP Partners, Shasta Ventures, and A. H. Belo Corporation as equity partners in ResponseLogix.

About Belo Corp.

Belo Corp. is one of the nation's largest pure-play, publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards -- all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at http://www.belo.com/ or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.

About ResponseLogix

Founded in early 2007, ResponseLogix takes auto dealers' Internet sales departments to the next level of productivity and profitability. ResponseLogix solves the three biggest challenges in the Internet sales process: the speed and quality of initial response to leads; the impact and consistency of ongoing follow up; and, the effectiveness of the live communications in- between. ResponseLogix is the only solution in the marketplace that solves all three of these issues while delivering personalized messages to the customer that are timely, consistent, and relevant.

ResponseLogix incubated its business on the premises of a Top-25 Internet dealership in Sunnyvale, California.

Contacts:
For Belo: Paul Fry, Vice President/Investor Relations & Corporate
Communications, 214-977-6835 pfry@belo.com

For ResponseLogix: Tom Mohr, President and Chief Executive Officer, 408-
533-0222
tmohr@ResponseLogix.com

Statements in this communication concerning Belo's business outlook or future economic performance, anticipated profitability, revenues, expenses, dividends, capital expenditures, investments, future financings, and other financial and non-financial items that are not historical facts, are "forward- looking statements" as the term is defined under applicable federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those statements.

Such risks, uncertainties and factors include, but are not limited to, uncertainties regarding the costs, consequences (including tax consequences) and other effects of the spin-off of the newspaper business of Belo; changes in capital market conditions and prospects, and other factors such as changes in advertising demand, interest rates and programming and production costs; changes in viewership patterns and demography, and actions by Nielsen; technological changes, including the transition to digital television and the development of new systems to distribute television and other audio-visual content; development of Internet commerce; industry cycles; changes in pricing or other actions by competitors and suppliers; Federal Communications Commission and other regulatory, tax and legal changes; adoption of new accounting standards or changes in existing accounting standards by the Financial Accounting Standards Board or other accounting standard-setting bodies or authorities; the effects of Company acquisitions, dispositions and co-owned ventures; general economic conditions; and significant armed conflict, as well as other risks detailed in Belo's other public disclosures, and filings with the Securities and Exchange Commission ("SEC") including Belo's Annual Report on Form 10-K.

First Call Analyst: Carey P. Hendrickson
FCMN Contact:

Source: Belo Corp.

CONTACT: Paul Fry, Vice President-Investor Relations & Corporate
Communications of Belo Corp., +1-214-977-6835, pfry@belo.com; or Tom Mohr,
President and Chief Executive Officer of ResponseLogix, Inc., +1-408-533-0222,
tmohr@ResponseLogix.com

Web site: http://www.belo.com/

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