WWE Chairman Vince McMahon to Offer Details of $1 Million Dollar-A-Week Giveaway on USA Network's 'WWE Monday Night RAW'

WWE Chairman Vince McMahon to Offer Details of $1 Million Dollar-A-Week Giveaway on USA Network's 'WWE Monday Night RAW'

WHAT: WWE Chairman Vince McMahon will offer eligibility details of his
upcoming $1 Million Dollar-A-Week giveaway to RAW viewers
on USA Network's "WWE Monday Night RAW" broadcast

WHEN: Monday, June 2nd at 9/8 C

WHERE: USA Network's "WWE Monday Night Raw"

WHY: World Wrestling Entertainment Chairman Vince McMahon has once
again shown his marketing savvy and strong bond with WWE fans by
taking the already #1 weekly year-round show on cable, WWE Monday
Night RAW on USA Network to a new level at the start of this 2008
summer with a ground breaking on-air promotion.

In a unique act of marketing finesse, beginning Monday, June 9,
Vince McMahon will give away a total of $1 million dollars each
week to loyal WWE viewers watching Monday Night Raw on the USA
Network.

McMahon and WWE are famous for coming up with unique storylines
that tie into current events to draw viewers. With Americans
look for a few extra dollars to cope with skyrocketing gas prices
and rising taxes, every American could use a few extra dollars in
their pockets these days. "I thought the timing was right for a
promotion like this, particularly with the difficult economic
times we are facing in the U.S.," said McMahon. "People can view
this as my own version of an economic stimulus plan to benefit
our viewers. I would say my plan is a lot better, and more
exciting, than the government's."
The giveaway will be the largest ever undertaken on television.
Never before has such a prominent television executive given away
such a large amount of his personal wealth to the viewing
audience.

CONTACT: Brad Bernstein 212.664.4401
Nathan Nazario 407.880.5993

PRNewswire -- June 2
First Call Analyst:
FCMN Contact:

Source: USA Network

Web site:

http://www.usanetwork.com/

-------
Profile: intent