NBC Universal and Nielsen Creating Sales Metrics That Measure ROI Through Nielsen's 'Fusion' Product

NBC Universal and Nielsen Creating Sales Metrics That Measure ROI Through Nielsen's 'Fusion' Product

Fusion Provides Advertisers with Unprecedented Connection Between Purchasing Behavior and Viewing Habits Across Multiple Platforms

NEW YORK, June 2 /PRNewswire/ -- NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed buying decisions through the use of Nielsen's "fusion" products. The announcement was made today by Alan Wurtzel, President of Research for NBC Universal, and Jon Mandel, CEO of NielsenConnect.

The collaboration between Nielsen, the country's largest provider of consumer data, and NBC Universal, one of Nielsen's biggest customers, is designed to move advertising sales beyond traditional demographic data and further the development of a new sales and marketing metric that clients can use for planning and Return on Investment (ROI) evaluation.

"Our ultimate objective is to make our sales and marketing partners as effective as possible in using the various platforms which NBC Universal offers," said Wurtzel. "In this case, the development of the fusion metrics will enable us to more accurately pair NBC Universal's unique media properties with high-value consumers for our advertisers."

"By combining the power of Nielsen's unique research capabilities with the insight of a significant media client like NBC Universal, we can help develop a new metric which will ultimately benefit all of Nielsen's customers," added Mandel.

Nielsen's fusion product, developed by NielsenConnect, joins together data from its TV ratings service, its VideoCensus service, which measures streaming video over the Internet, and data bases of consumer activity for broader overall product categories, including packaged goods, pharmaceuticals, automotive, and movies.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, http://www.nielsen.com/.

Source: The Nielsen Company

CONTACT: Liz Fischer of NBC Universal, +1-212-664-4825; or Gary Holmes
of Nielsen, +1-646-654-8975

Web site:

http://www.nielsen.com/

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