Nickelodeon's Slime Across America Tour Hits a High Note This Summer with Addition of Sony BMG Musical Acts Tiffany Evans and Menudo

Nickelodeon's Slime Across America Tour Hits a High Note This Summer with Addition of Sony BMG Musical Acts Tiffany Evans and Menudo

Network Kicks Off Summer Slime Campaign with June 7 Tour Launch, New Slime-Themed Game and Online Destination

NEW YORK, June 2 /PRNewswire/ -- Nickelodeon launches a slime-filled summer this June as a new Slime Across America tour hits the road with musical performances by Sony BMG recording artists Tiffany Evans and Menudo; new slimy games online and an online slime destination on Nick.com. Nick's 18-wheel Slime Mobile visits 10 cities beginning June 7 and features an enhanced truck and stage, and new iCarly and The Naked Brothers Band-themed activity pods. The tour will travel to New York; Chicago; Los Angeles; Philadelphia; Dallas; Miami; Atlanta; San Francisco; and Detroit. Last summer's Slime Across America tour doused more than 40,000 kids in 40 cities with the Nickelodeon's iconic green slime. Kids will also be able to experience the summer slime fest online with Nick's brand new slime-themed multiplayer online game and website http://www.nick.com/slime.

"Slime Across America is a great way to give kids and families the hands on experience of Nickelodeon's most coveted honor of being slimed," said Pam Kaufman, Chief Marketing Officer, Nickelodeon Kids and Family Group. "This summer we are enhancing the tour by linking up with our network partner, Sony Music Label, to add Tiffany Evans and Menudo, and showcasing our hottest properties like iCarly."

This summer http://www.nick.com/slime will serve as the online destination for fans of the network's green ooze. The site, which launches June 2, features the first multi-player game on Nick.com, 3D-Multi-player Nicktoons SlimeBall. In 3D SlimeBall, up to four players can battle it out simultaneously for SlimeBall supremacy, choosing among avatars from Nickelodeon hit shows. The slime-central site will also include: slime e-cards kids can send to their friends; an area where kids can use their Slime Pass to download and share their Virtual Slimings, iCarly scene or The Naked Brothers Band Karaoke videos with friends; downloadable MP3s from tour performers Menudo and Tiffany Evans; Slime Across America tour dates and locations; message boards; and more.

The 2008 Slime Across America tour will feature:
-- An iCarly scene pod, where kids can act out a scene from Nickelodeon's
hit TEENick show.
-- The Naked Brothers Band Karaoke pod, where kids can record themselves
performing their favorite Nick-themed songs and more. Every kid who
participates in one of the pod activities will be given a Slime Pass to
use at home to download videos of their performance from the official
Slime Across America website http://www.nick.com/slime.

-- Various games and attractions including: a Nick Live! Slime Edition
interactive stage show; a virtual sliming zone; Nickelodeon; product
giveaways; and of course, the opportunity for kids to get slimed.

Nickelodeon's revamped 18-wheel Slime Mobile has adopted more environmentally friendly practices like using biodiesel fuel and solar panels to power the Slime Mobile Virtual Slime Station. At each stop, recycling will be offered and Nickelodeon and attendees will plant a tree.

The Slime Across America Tour will bring the slime to 10 cities this summer, including:

-- June 7 Chicago, IL -- Navy Pier -- Gateway Park
-- June 15 Philadelphia, PA -- Penn's Landing
-- June 20 Dallas, TX -- Fair Park
-- June 28 Atlanta, GA -- Centennial Olympic Park
-- July 12 Detroit, MI -- Rivard Plaza at Detroit International
Riverfront
-- July 19 Miami, FL -- Bicentennial Park
-- July 26 Los Angeles, CA -- Venice Beach Boardwalk
-- August 2 San Francisco, CA -- Golden Gate Park
-- August 9 Staten Island, NY -- Snug Harbor Cultural Center
-- August 17 New York -- Flushing Meadows Corona Park

Locations and times for the tour will be continuously updated on http://www.nick.com/slime.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, or Tori Fernandes, +1-212-846-4942, all of Nickelodeon

Web site:

http://www.nick.com/
http://www.nick.com/slime

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