Whirlpool Brand and Newman's Own Challenge Consumers: Let's Eat In

Whirlpool Brand and Newman's Own Challenge Consumers: Let's Eat In

Recipe Competition Hosted by FoodNetwork.com to Reward Creators of 30-minute Meal Solutions

BENTON HARBOR, Mich., June 2 /PRNewswire-FirstCall/ -- With family schedules dominated by work, doctor appointments, car pools and other activities, consumers continue to look for easy, budget-friendly and well-balanced solutions to dinnertime at home. Whirlpool(R) brand, in partnership with Newman's Own(R), seeks to ease the dinner rush hour with the Let's Eat In recipe contest and easy-to-prepare meal idea collection, hosted by FoodNetwork.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )

Knowing that spending more time together at the dinner table and less time and money at restaurants will benefit families, Let's Eat In offers at-home cooks a collection of quick, 30-minute recipes. Additionally, from June 2, 2008, to July 31, 2008, those with great recipe ideas can enter for a chance to win a Whirlpool brand suite of kitchen appliances and a year's supply of Newman's Own products. Recipes will be accepted in four categories, including: One Dish Wonders, Light Meals, Main Courses and Side Dishes. To explore recipes, enter the recipe competition and listen to podcasts featuring real moms talking about their cook-at-home tips, visit www.whirlpool.com/LetsEatIn and www.foodnetwork.com/LetsEatIn

"According to a recent study, the average American family dines out three evenings a week simply due to time constraints and a general love for restaurant food," said Laura Smith Wade, senior home economist for Whirlpool brand. "At-home cooks are looking for tried and true solutions that will help them provide wallet-friendly, creative and well-rounded meals at home in less time. Let's Eat In provides the tools they need to get started -- easy-to-prepare, tasty recipes -- and the incentive they need to create their own family favorites."

With the right tools and a few expert tips, families can stretch the dollar and reinvent dinners together at home, creating meal ideas that can be used time and time again. A few tips for quick meal preparation include:

-- Plan a menu each week to spend less time each evening trying to answer
the age-old question, "What's for dinner?"

-- Don't be afraid to use short-cuts -- prepared pizza crusts, bottled
marinades and dressings, and store-made rotisserie chickens are great
time savers

-- Cook enough proteins one night to use in two or even three meals. For
example, roasting a chicken one day can provide a complete meal while
the leftovers can be used in soup, quesadillas and more later in the
week

-- When freezing meats, include salad dressing or prepared marinade in the
freezer bag for instant marinating

Consumers interested in entering the Let's Eat In recipe contest should visit www.whirlpool.com/LetsEatIn, www.newmansown.com or www.foodnetwork.com/LetsEatIn starting June 2, 2008.

About Whirlpool Brand Cooking

With annual sales of approximately $19 billion and more than 73,000 employees, Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances. Whirlpool brand continued its cadence of innovation with the industry's largest over-the-range SpeedCook oven, the Whirlpool Gold(R) Velos(R) oven, which combines the power of an oven with the convenience of a microwave, allowing consumers to grill, broil, bake and steam. As testament to the brand's consumer insight, the first range designed specifically for the Hispanic consumer with controls in English and Spanish, as well as a comal for heating tortillas, was created for the fastest growing segment of the American population. The brand pioneered the Polara(R) range, the world's first refrigerated range which combined an oven's food preparation properties with the preservation features of a refrigerator. For additional information regarding Whirlpool brand cooking please visit http://www.whirlpool.com/.

Information about the company can be found at http://www.whirlpoolcorp.com/

About Newman's Own

Newman's Own(R), Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) leading premium food company that offers over 150 varieties of delicious all-natural food and beverage products, including our new marinades (Dress Up Dinner!), Natural Salad Mists and Sweet Enough Breakfast Cereals. Based in Westport, CT, the charitable mission of Newman's Own is expressed in its Company motto: "Shameless exploitation in pursuit of the Common Good." Paul Newman and the Newman's Own Foundation donate all profits and royalties after taxes for educational and charitable purposes. Paul Newman and the Newman's Own Foundation have given over $200 million to thousands of charities worldwide since 1982. Visit www.newmansown.com to learn more about us, where to find our products and to find recipe inspiration. Newman's Own Organics(R), founded by Paul's daughter Nell Newman, offers a wide array of delicious organic products, www.newmansownorganics.com

First Call Analyst:
FCMN Contact: angela_m_hersil@whirlpool.com

Photo:

http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Whirlpool

CONTACT: Audrey Reed-Granger of Whirlpool, +1-269-923-7557,
Audrey_Reed-Granger@Whirlpool.com, or Melissa Vigue of Peppercom,
+1-212-931-6165, mvigue@peppercom.com, for Whirlpool, or Kate Nolan Clemens of
KDN Communications, +1-860-657-0600, kclemens@snet.net, for Newman's Own

Web site:

http://www.whirlpoolcorp.com/
http://www.newmansown.com/
http://www.newmansownorganics.com/
http://www.foodnetwork.com/LetsEatIn

-------
Profile: intent