Paul Korda . com - The Web Home of Paul Korda, singer, musician & song-writer.

International Entertainment News

Monday, June 02, 2008

Mom & Pop Get the Led Out

Mom & Pop Get the Led Out

BOSTON, June 2 /PRNewswire/ -- It's the same old story. Boy meets girl. Boy and girl fall in love. Boy and girl get married, start a design company, name it Got Your Nose, and -- before you know it -- build a website for Led Zeppelin.

It's all part of the new paradigm shift that's giving those with the right skills the ability to weather this troubled economy and the freedom to work not just from home, but from virtually anywhere. Got Your Nose co-founders Raegan McCain and Steve Brykman are two such people.

"When we left L.A. in 2005 and moved back to Boston to raise a family, none of our clients batted an eye," says Raegan. "We kept all our Hollywood contacts and don't have to deal with smog or traffic anymore."

But this isn't just any mom & pop pair. There's a reason Warner Brothers and Twentieth Century Fox still look to them for online movie campaigns. These two know what works. They've been in the Internet game long before Amazon made its first sale, back when people were mesmerized by blinking text.

As an award-winning writer and former Managing Editor of National Lampoon, Steve is no stranger to off-beat marketing. You may have seen him on G4TV touting his "impeachment beard" or in the New Yorker, after he posted the Lampoon writing team for sale on eBay.

Raegan shapes the creative strategy of all G.Y.N. projects. An award winner for her work with AFI and Transamerica, before Got Your Nose, she art directed projects for Sony, Universal, and was instrumental in creating Honda Financial Services' online presence.

"Let me put it this way," her husband brags, "When American Honda needed someone to redesign their eStore to fix usability issues causing flagging sales, they called Raegan."

So when Warner Brothers asked them to build a website for the new Led Zeppelin Song Remains the Same DVD, they were ready to rock. And no wonder. They're the best of a new breed, proving it's still possible to have it all.

The only thing you're probably wondering is: How do they manage to work together 24/7 and remain happily married?

"It's simple," Raegan says. "Respect. While we brainstorm ideas together, we have very distinct roles. Plus, a talented team of contractors keeps us both from going crazy."

What's next for Got Your Nose? These days, they're thinking of creating the ultimate working vacation, touring the country in their Westy, taking their business (and their daughter) on the road.

Oh, and about that name ...

"We wanted to stand out among the sea of cyber-somethings," says Steve. "Besides, once you hear Got Your Nose, you never forget it. It says, 'We don't take ourselves too seriously. We're fun to work with. So go ahead and give us a call.'"

To reach Raegan & Steve, or to view their work, visit http://www.gotyournose.com/.

Media contact:
Steve Brykman
781.729.2773
brykman@gotyournose.com

This release was issued through eReleases (TM). For more information, visit http://www.ereleases.com/.


First Call Analyst:
FCMN Contact:


Source: Got Your Nose

CONTACT: Steve Brykman of Got Your Nose, +1-781-729-2773,
brykman@gotyournose.com

Web site:

http://www.gotyournose.com/


-------
Profile: intent

0 Comments:

Post a Comment

<< Home