UEFA's Technical Host Broadcast Supplier, PLAZAMEDIA, Sets New Technical Standards for UEFA EURO 2008(TM)

UEFA's Technical Host Broadcast Supplier, PLAZAMEDIA, Sets New Technical Standards for UEFA EURO 2008(TM)

ISMANING, Germany, June 2/PRNewswire/ --

- HD Productions With 90 Innovative Camera Systems Ensure Extraordinary
Perspectives

Via its subsidiary UEFA Media Technologies SA ("UMET"), UEFA will
innovatively showcase the UEFA European Football Championship with new
technical standards. PLAZAMEDIA, the only German team among the four UEFA
appointed venue production teams, has been integrated into this operation and
continues its involvement in international football at the highest level.
Germany's leading sports-TV producer is implementing the football highlight
of the year with an 81-strong crew and innovative technology. PLAZAMEDIA will
use 90 Camera Moving Systems (CMS) in all stadia for all matches of the top
event. These innovative camera systems of PLAZAMEDIA GmbH and TV SKYLINE
offer the viewers unique images and out-of-the ordinary perspectives.
Ingoalcams, for example, for which a new kind of in-goal mounting system was
developed, provide a full view of the pitch from the goalkeeper's
perspective. The Boxcams will monitor both goal lines during the games. And
to allow the match to be analysed and observed from above, Tacticalcams and
BeautyShotcams deliver global views of the whole stadium. For the duration of
the UEFA EURO 2008TM tournament, PLAZAMEDIA and TV SKYLINE will supply an
amount of over 28 km fibre-optic connections.

Florian Nowosad, CEO of PLAZAMEDIA, comments: "The amount of technical
and personnel resources allocated to UEFA EURO 2008TM shows that PLAZAMEDIA
is constantly setting new benchmarks. Having worked on the 2006 FIFA World
Cup Germany(TM), our substantial involvement in UEFA EURO 2008TM now sets us
further apart as an innovation driver in the market."

PLAZAMEDIA GmbH, an EM.Sport Media AG company, is one of the leading
full-service providers for TV and new media and is also Germany's largest
producer of sports TV. Based in Ismaning near Munich, the company employs a
full-time staff of 260 as well as 700 freelancers to produce content for
television broadcasters and rights holders in the fields of domestic and
international football, ice hockey, basketball, boxing, Formula 1, sailing
and European and World Championships in a variety of sports. PLAZAMEDIA
offers comprehensive services for OB production, broadcasting, new media,
studio productions and post-production. The firm's clients include Premiere,
DSF, arena, ARD, ZDF, RTL, SAT.1, ProSieben, RTL II, Disney Television
International and Eurosport, as well as many other national and international
companies. PLAZAMEDIA is managed by Florian Nowosad (CEO) and Zeljko
Karajica.

UEFA - the Union of European Football Associations - is the governing
body of football on the continent of Europe. UEFA's core mission is to
promote, protect and develop European football at every level of the game, to
promote the principles of unity and solidarity, and to deal with all
questions relating to European football. UEFA is an association of
associations based on representative democracy, and is the governing body of
European football.

UEFA Media Technologies SA ("UMET") is a fully owned subsidiary of UEFA
and UEFA's arm for digital media. UMET evaluates, implements and maintains
solutions for the web, IT needs and television production for UEFA and
develops know-how in digital media convergence for the benefit of football
fans and the football family.

Amongst its activity areas, UMET manages UEFA's websites, uefa.com and
euro2008.com, develops and implements UEFA's FAME system (the Football
Administration Management Environment, dedicated to the administration of
European football) and is in charge of UEFA EURO 2008(TM) host broadcast
operations for UEFA.

The core UMET team consists of 130 professionals from 18 different
countries, structured in Content, TV Production, ICT and broadcast Partner
Services. It provides multiple synergies dealing with complex projects in
converged media for UEFA.

PLAZAMEDIA UEFA Media Technologies S.A.
Ulrike Haeser Igor Masnjak
Director Marketing & Communication Marketing
& Research Manager
Tel: +49(0)89-99633-6701 Tel: +41(0)22707-2530
E-Mail: ulrike.haeser@plazamedia.de E-Mail: igor.masnjak@uefa.ch

http://www.plazamedia.de

http://www.euro2008.com

Source: PLAZAMEDIA GmbH

PLAZAMEDIA, Ulrike Haeser, Director, Tel: +49(0)89-99633-6701, E-Mail: ulrike.haeser@plazamedia.de; UEFA Media Technologies S.A., Igor Masnjak, Marketing & Communication Marketing & Research Manager, Tel: +41(0)22707-2530, E-Mail: igor.masnjak@uefa.ch

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