Hard Rock Cafe's Burger Badge Bash

Hard Rock Cafe's Burger Badge Bash

Hard Rock International Offers 71 Cent* Legendary Burgers to Public Servants on Founders' Day

ORLANDO, Fla., June 12 /PRNewswire/ -- It's not every day you get the chance to party with a rock star. Hard Rock International will celebrate its Founders' Day by serving those "rock stars" who serve us! For the second consecutive year, on Saturday, June 14th, participating Hard Rock Cafes in the continental U.S., Canada and Europe will host the Burger Badge Bash, a birthday celebration like no other. Community servants, including police, firefighters and emergency medical technicians, are invited to celebrate the birth of an instant classic by enjoying any of Hard Rock's Legendary Burgers for just 71 cents* -- commemorating the birth year of Hard Rock!

(Photo: http://www.newscom.com/cgi-bin/prnh/20080612/NYTH039 )

Since 1971, Hard Rock Cafes have created legendary experiences for their guests and served more than 6 million Legendary Experience Burgers each year. Now they'll open their doors to the hardworking men and women behind the badge with a 71 cent offering from the Hard Rock Legendary Experience. All six Legendary Burger selections feature a proprietary blend of grilled Certified Angus Beef topped with mouth-watering sauces, cheeses and other unique flavors .**

In addition to the 71 cent price of Legendary Burgers for badge holders, select Hard Rock Cafes around the world are creating customized birthday celebrations, featuring retro music set to 1971 and complimentary Hard Rock birthday cake.

"At Hard Rock International, we are dedicated to our 'Love All, Serve All' mantra," said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. "On Founders' Day, the Burger Badge Bash provides us with a great opportunity to celebrate our heritage, while giving back to those who serve and protect our communities."

"Burgers are an American institution, and the burgers we serve at Hard Rock Cafes are a Legendary Experience," said Mike Winkler, Senior Director of Food and Beverage at Hard Rock International and creator of the Legendary Experience Burgers. "Each one of Hard Rock's Legendary Experience Burgers is a perfect combination of Certified Angus Beef; a buttered, toasted bun and unique, unexpected toppings."

Hard Rock's Certified Angus Beef Legendary Burgers selection includes:

-- The Legendary 10 oz. Burger - Simply garnished with seasoned bacon,
Cheddar cheese and a crisp fried onion ring.
-- Red, White & Blue Burger - Laced and grilled with spicy Buffalo sauce
and Cajun Seasoning then topped with crumbled Blue cheese and a crisp
fried onion ring.
-- S.O.B. Burger - Basted with spicy Chipotle Pepper puree and topped with
Monterey Jack cheese. Served with Hard Rock Guacamole and grilled
onions.
-- Caramelized Onion, Mushroom & Swiss Burger - Smothered with sweet
caramelized onions and sautéed mushrooms. Topped with two slices of
Swiss cheese.
-- Hickory BBQ Bacon Cheeseburger - Basted with Hard Rock's special
Hickory Bar-B-Que sauce and smothered with caramelized onions. Topped
with crisp seasoned bacon and melted Cheddar cheese.
-- The Big Cheese - Smothered with three slices of the cheese of the
guest's choice.

Additional Menu Amp-Up's

Hard Rock Cafe has added a new starter to its lineup of delicious menu offerings. Hard Rock's Bruschetta is served on a freshly toasted French baguette and then brushed with olive oil, fresh garlic and herb cream cheese. The Italian treat is then topped with Balsamic marinated diced tomatoes and grated Romano Cheese.

* In Europe, burger cost will be 71 UK pence or 71 euro cents.
** To receive a 71 cent Legendary Burger on June 14th, civil servants must
present proper identification and badge stating their eligible status.
The offer is valid only for dining-in at participating Hard Rock Cafes,
limited to one item per person and restrictions apply. Visit
hardrock.com to find a local participating cafe.

About Mike Winkler

Mike Winkler, burger expert and Senior Director of Food and Beverage at Hard Rock International, is available for media interviews to speak on a variety of topics including Hard Rock's Legendary Experience Burger selections, grilling delicious burgers at home and building burgers with surprising flavor combinations.

About Hard Rock International

With 127 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world's first rock 'n' roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080612/NYTH039
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com
Source: Hard Rock International

CONTACT: Brian Siemienas, Hard Rock International, +1-407-445-7625;
Kristen Hauser or Amanda Early, both of Coyne PR for Hard Rock International,
+1-973-316-1665

Web site: http://hardrock.com/

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