Skytide Selected as Analytics Provider for TV Worldwide's IP Broadcast of the 35th Annual Daytime Creative Arts & Entertainment Emmy(R) Awards

Skytide Selected as Analytics Provider for TV Worldwide's IP Broadcast of the 35th Annual Daytime Creative Arts & Entertainment Emmy(R) Awards

Skytide Analytics to Deliver Timely Reporting of Online Viewer Patterns

SAN MATEO, Calif., June 12 /PRNewswire/ -- Skytide, the leading provider of analytics and reporting for online content, today announced that its analytical application for online media will be used by TV Worldwide to deliver the viewership metrics for its official webcast of the 35th Annual Daytime Creative Arts and Entertainment Emmy(R) Awards featured on the TV Mainstream Internet TV channel at tvmainstream.com. The awards program is presented by The National Academy of Television Arts & Sciences, and the webcast of the program will be broadcast live from the black-tie ceremony held on June 13, 2008 at Fredrick P. Rose Hall, home of Jazz at Lincoln Center in the Time Warner complex in New York.

Skytide's analytical software solution will deliver a series of reports that will provide insights into how viewers interact with both the live webcast and after-event postings on the TV Worldwide and National Academy of Television Arts & Sciences' websites. These metrics will demonstrate the full impact of the online broadcast, and include:

-- Total number of viewers
-- Number of viewers by geographic regions, including country, state, city
and zip
-- Average viewing time
-- Peak viewing time
-- Viewer metrics across media formats

"We are excited to be working with Skytide to provide analytics for what has historically been one of our biggest webcasts of the year," commented Dave Gardy, CEO of TV Worldwide. "This type of reporting is vital to online broadcasters and enables us to gain valuable insights as to how online viewers participate in our webcasts and how we can generate revenue from our content."

"Skytide's analytical application for online media was built to work seamlessly with streaming video in order to uncover patterns in how users access and interact with rich media over the Internet," stated Keith Feingold, CEO, Skytide. "We are pleased to be working with TV Worldwide and the National Academy of Television Arts & Sciences to provide timely, in-depth reporting of the global audience for this recognized awards program."

About Skytide:

Skytide is a leading provider of next-generation analytical solutions that provide an unprecedented view into what is driving business performance. Skytide's breakthrough technology allows users to perform advanced analytics on multiple streams of high volumes of data without the need for a data warehouse. Application areas for Skytide technology include media & entertainment, finance, technology, and other areas of business that generate significant volumes of mission-critical unstructured and semi-structured data. Skytide customers and partners include Akamai, Bittorrent, Internap, Grid Networks, Exploratorium, Total Webcasting, IBM, Microsoft, Sun and Sasol. For more information about Skytide, please visit http://www.skytide.com/.

About TV Worldwide:

As a pioneering global Internet broadcasting and streaming media company, TV Worldwide (http://www.tvworldwide.com/) developed the first Internet TV network of community-based Internet TV channels, including TV MainStream (http://www.tvmainstream.com/), new media content for the new media industry, itself. Each channel serves targeted, special interest demographic audiences worldwide, ranging from the community of people with disabilities to the maritime industry. Fortune 500 companies, 16 federal government agencies including the Department of Homeland Security, and numerous International Associations, including the National Association of Broadcasters, use TV Worldwide's live and archived state-of-the art video streaming content applications and Internet TV channels. In recognition of the company's unique achievements in new media, TV Worldwide has been selected by the National Academy of Television Arts and Sciences (NATAS) to webcast several Emmy(R) Awards. TV Worldwide has been named one of the streaming video industry's "Hottest Streaming Companies" by Streaming Magazine and CEO Dave Gardy was honored by the magazine as one of the 50 Most Influential People in Streaming Media. Mr. Gardy also currently serves as the President of the International Webcasting Association (IWA) (http://www.webcasters.org/)

About The National Academy of Television Arts & Sciences:

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy(R) Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmy(R) Awards are given in 19 regions across the United States. Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at http://www.emmyonline.tv/

Contacts:
Lynn Anderson
Skytide
650-292-1919 or 650-248-6100
landerson@skytide.com

First Call Analyst:
FCMN Contact:

Source: Skytide

CONTACT: Lynn Anderson of Skytide, +1-650-292-1919, or +1-650-248-6100,
landerson@skytide.com

Web site:

http://www.skytide.com/
http://www.tvworldwide.com/

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