Destination Media, LG Electronics Announce Joint Screen Technology and Marketing Plans

Destination Media, LG Electronics Announce Joint Screen Technology and Marketing Plans

CHICAGO and DETROIT, June 16 /PRNewswire/ -- Destination Media (www.dmedia.com ), the digital out-of-home marketing leader and parent of Gas Station TV and LG Electronics (www.LGcommercial.com ), a leader in digital signage displays, today announced plans for a long-term strategic technology and marketing alliance.

For advertisers, the collaboration will leverage LG's screen technology and Destination Media's proven non-traditional marketing strategies. Offering media networks one of the industry's most comprehensive selections of flat- panel displays and related distribution technology, LG Electronics will be the exclusive screen provider for a number of Destination Media's extensive out- of-home marketing networks. LG also plans to advertise on various Destination Media digital out-of-home TV Networks.

"With their strong industry position and outstanding results for advertisers, Destination Media is one of the premier drivers of digital out- of-home media," said Ron Snaidauf, vice president of Commercial Products, LG Electronics USA, Inc. "Unlike other digital out-of-home networks, Destination Media has proven the ability to scale quickly, efficiently and effectively, as demonstrated by their Gas Station TV network, the dominant leader in its space."

Destination Media provides advertisers with direct access to consumers where they live, work and play through a comprehensive mix of lifestyle destinations in the digital out-of-home space that includes Gas Station TV's Gas and Convenience Store Networks. As advertisers increasingly look for effective ways to augment existing marketing strategies and add actionable value to the consumer experience beyond traditional advertising, Destination Media continues to provide creative and engaging out-of-home environments to market their brands.

"LG's superior, consumer-tailored expertise in communications and screen technology further enhances Destination Media's ability to provide advertisers with the quality, engaging medium they are seeking to reach their target audiences," said David Leider, CEO of Destination Media. "Digital out-of-home advertising is anticipated to grow to a multi-billion dollar industry by the end of the year. LG's decision to join forces with Destination Media both as a screen provider and as an advertiser on our networks recognizes the need to enhance the medium and to provide advertisers the ultimate channel to reach consumers at the many destinations in their lives."

About LG Electronics

LG Commercial Products, a division of LG Electronics USA, serves digital signage, lodging and hospitality, business-to-business (systems integration and industrial), healthcare, and channel markets (education and government). Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Commercial furnishes a broad range of products and services tailored to the particular needs of business environments. LG Electronics USA, Inc. (LGEUS), headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $44 billion global leader in digital display, digital media, home appliance and mobile phone products. www.LGcommercial.com .

About Destination Media

Destination Media is an active acquirer, developer and operator of digital out-of-home media networks. Destination Media reaches consumers at the many away-from-home destinations in their lives through media including Gas Station TV's Gas and Convenience Store Networks. Current programming includes news and entertainment from CBS, sports from ESPN, and weather from AccuWeather. Destination Media's networks reach over 30 million impressions each month. www.dmedia.com .

About Gas Station TV

Gas Station TV is the largest provider of TV at the pump. Gas Station TV's Gas Network reaches captive consumers for 5 minutes during a natural pause point in their day. There is only one channel: No DVRs, channel surfing, or multitasking. GSTV provides an off-the-couch programming experience with exclusive news and entertainment content from CBS, sports from ESPN, and local weather -- to engage customers and enable marketers to connect with "on-the- go" consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.

Gas Station TV's Convenience Store Network complements GSTV's Gas Network at select gas station convenience stores throughout the country. It features the same industry leading content experience as GSTV's Gas Network, and enables marketers to create even deeper impact with on-the-go consumers. This forecourt/in-store combination further transforms the gas station to a highly sought-after media destination to inform and influence consumers at a desirable Point-of-Purchase, when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers.

GSTV is currently on over 5,500 screens in more than 400 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Houston, Washington D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO am/pm, BP, Chevron, Conoco-Phillips, Citgo, Exxon- Mobil, Marathon, Murphy USA/Wal-Mart, Shell, Speedway, Valero, Sunoco stations. Gas Station TV will be on over 12,000 screens at leading gas retailers in the Top 15 DMAs+ in 2008. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Gas Station TV is the only digital out-of-home gas station TV network with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall. Therefore, media buyers and brand marketers can feel confident that their GSTV commercial airtime purchases are authenticated by Nielsen's third-party measurement system. Please visit www.gstv.com for more information. Gas Station TV, "It's always Primetime at the Pump."

First Call Analyst:
FCMN Contact:

Source: Destination Media; LG Electronics

CONTACT: Allen Arnold, +1-248-304-1423, arnold@airfoilpr.com, for
Destination Media; or John Taylor of LG Electronics USA, +1-847-941-8181,
jtaylor@lge.com

Web site:

http://www.lgcommercial.com/
http://www.gstv.com/
http://www.dmedia.com/

-------
Profile: intent