Outdoor Channel Unveils State of the Art Interactive Website

Outdoor Channel Unveils State of the Art Interactive Website

OutdoorChannel.com Launches as the Premier Online Destination for Outdoor Enthusiasts; Revamped Site Features Best-In-Class Video and a Robust Social Network

TEMECULA, Calif., June 16 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in Outdoor TV, announced the launch of its new and improved http://www.outdoorchannel.com/.

The interactive site offers fans a variety of high-quality video and enables outdoor enthusiasts to connect through an online social networking community.

"We've turned OutdoorChannel.com into an interactive platform for outdoor enthusiasts. Our broadband video player offers seamless, full-screen viewing," said Tom Hornish, COO at Outdoor Channel. "It's a virtual one-stop shop for everything about the outdoors. Visitors can watch clips from their favorite shows in the video vault or share trophy photos and tips with other enthusiasts in our online community. We believe that this is the perfect platform to promote our linear network."

Consumers are responding to the enhancements at OutdoorChannel.com. According to Doubleclick DART, from December 2007 to May 2008, site impressions increased by 539%, uniques increased by 317% and video plays increased by 63%. And, visitors spend an average of 10 minutes per visit -- a strong endorsement of the site's ability to engage outdoor enthusiasts.

Upon logging onto http://www.outdoorchannel.com/, new visitors can get a personal video tour of the website's new features from Realtree Road Trips Host Michael Waddell. Waddell takes visitors for a tour of the site, showing them how to select from the various Outdoor Channel genres, including hunting, fishing, off-road motorsports, western/adventure and shooting.

Outdoor Channel fans are also invited to join the site's social networking community. Members can meet others with a passion for the great outdoors and share photos, blog entries, videos and messages.

In addition, OutdoorChannel.com connects viewers to on-air personalities with blogs from the network's expert hosts. Other site highlights include programming schedules, upcoming events, and news and resources.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

First Call Analyst:
FCMN Contact:

Source: Outdoor Channel

CONTACT: Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel

Web site:

http://www.outdoorchannel.com/

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