China's Largest Television Network Selects DataDirect Networks to Power New 2008 Olympics Channel

China's Largest Television Network Selects DataDirect Networks to Power New 2008 Olympics Channel

China Central Television to Deploy DataDirect Networks as the Primary Data Infrastructure to Air the Beijing Olympic Games to Over 1 Billion People

CCTV to Leverage Worldwide Exposure during Olympic Games to Increase its International Presence

BEIJING, June 3 /PRNewswire/ -- DataDirect Networks, Inc., the data infrastructure provider for more than 400 broadcasters and post production companies worldwide, today announced that China Central Television (CCTV), China's largest television network, has selected DataDirect Networks' Silicon Storage Architecture (S2A) platforms to support broadcast production of the 2008 Beijing Olympic Games across the People's Republic of China. The 2008 Beijing Olympics are expected to be watched by a record-setting 1.3 billion viewers in China this summer on CCTV's multiple channels -- which will also provide feeds to numerous foreign broadcasters -- creating significant new requirements for data bandwidth, throughput and scalability.

The intricately complex data patterns that broadcasting, post-production and digital intermediate applications create and process contain much larger file sizes than conventional data storage systems can handle -- files, such as those expected by CCTV for the 2008 Beijing Olympics, that must be rapidly accessed and edited by multiple users simultaneously, in addition to being stored and available, minutes, months and years in the future.

After extremely rigorous and thorough testing and analysis of DataDirect Networks and several comparative offerings, CCTV determined that no other storage system came close to the performance, throughput, maximum bandwidth and scalable capacity of DataDirect Networks' S2A solutions.

"Our solutions are optimized for companies that demand extreme performance for their large content files and unstructured data," said Paul Bloch, President, DataDirect Networks. "We are honored to provide the data backbone for this milestone event that will place CCTV on a truly global stage, and help China's largest television network to deliver an unprecedented, rich and memorable experience for the expected one billion plus viewers of the 2008 Beijing Olympics in China."

Sobey Digital Technology Co., Ltd., the leading professional multimedia solutions provider in China and a key distributor of DataDirect Networks' portfolio of extreme storage solutions, successfully architected a digital broadcasting solution for CCTV based on DataDirect Networks S2A storage platforms. As a result of its collaborative partnership with Sobey, DataDirect Networks solutions are deployed in over 100 broadcasters across China.

For more information on DataDirect Networks S2A solutions, visit http://www.datadirectnet.com/.

About DataDirect Networks

DataDirect Networks is the leading provider of scalable storage systems for performance and capacity-driven applications. DataDirect Networks' S2A(TM) (Silicon Storage Architecture(TM)) technology enables modern applications such as video streaming, content delivery, modeling and simulation, backup and archiving, cluster and supercomputing, and real-time collaborative workflows that are driving the explosive demand for storage performance and capacity. DataDirect Networks' S2A technology and solutions solve today's most challenging storage requirements, including providing shared, high-speed access to a common pool of data, minimizing data center footprints and storage costs for massive archives, reducing simulation computational times, and capturing and serving massive amounts of digital content. For more information visit DataDirect Networks at http://www.datadirectnet.com/ or call +1-800-TERABYTE (837-2298).

DataDirect Networks, S2A and Silicon Storage Architecture are trademarks of DataDirect Networks, Inc. All other trademarks are the property of their respective owners.

DataDirect Networks Bullet Point Partners
Steve Zivanic Aaron Grunwald
+1 (818) 675-2821 +1 (415) 578-4675
szivanic@datadirectnet.comaaron@bulletpointpr.com

First Call Analyst:
FCMN Contact:

Source: DataDirect Networks, Inc.

CONTACT: Steve Zivanic of DataDirect Networks, Inc., +1-818-675-2821,
szivanic@datadirectnet.com; or Aaron Grunwald of Bullet Point Partners,
+1-415-578-4675, aaron@bulletpointpr.com, for DataDirect Networks, Inc.

Web site:

http://www.datadirectnet.com/

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