Memorial Day Partygoers Across the Country Invited to Get a Free New Look at 'Zohan Paul Mitchell Mobile Salons'

Memorial Day Partygoers Across the Country Invited to Get a Free New Look at 'Zohan Paul Mitchell Mobile Salons'

Special Paul Mitchell Mobile Salons in Ten Cities Set to Make the Country 'Silky Smooth' With Free Haircuts and Styles in Advance of Columbia Pictures' 'You Don't Mess with the Zohan' In theaters June 6, 2008

CULVER CITY, Calif., May 22 /PRNewswire/ -- This Memorial Day, Americans across the country are invited to get "silky smooth," courtesy of Columbia Pictures' new movie "You Don't Mess with the Zohan," starring Adam Sandler, in theaters June 6, 2008. In each of 10 cities, beachcombers, concertgoers, and festival attendees will have the chance to receive free haircuts and stylings and promo items at "Zohan mobile salons," hair-and-makeup salons staffed by Paul Mitchell stylists.

In "You Don't Mess With the Zohan," a comedy from screenwriters Adam Sandler, Robert Smigel (Triumph the Insult Comic Dog), and Judd Apatow ("Knocked Up"), Sandler stars as Zohan, a top Israeli commando who fakes his own death in order to pursue his dream: becoming a hairstylist in New York. Though he wants to put his life of counter-terrorism behind him, he quickly finds that it is not so easy to escape one's roots. As enemies old and new try to take him out, they will all come to learn the same thing: you don't mess with the Zohan.

Commenting on the announcement, Valerie Van Galder, President of Domestic Marketing said, "We believe this is the perfect way to celebrate the nationwide launch of our new movie. It can be tough to take time out of your Memorial Day holiday celebration to visit your stylist, so we're bringing ten mobile salons to where the partygoers are in ten key cities. In our movie, Zohan's dream is to get a job at a Paul Mitchell Salon and now, with the help of Paul Mitchell stylists, we are offering mini makeovers to help spread the word about this thoroughly original comedy."

The Zohan mobile salon will be featured in:

-- Belmar, NJ at D'Jais on Saturday and Sunday, 10am - 6pm;
-- Boston at EarthFest on Saturday, 12pm - 8pm;
-- Miami at South Beach (12th and Collins) on Saturday and Sunday,
12pm - 7pm;
-- San Francisco in Golden Gate Park on Saturday and Sunday, 11am - 7pm
-- Las Vegas at the Freemont St. Experience on Saturday and Sunday,
2pm - 10pm;
-- St. Louis at the Rib America Festival on Saturday and Sunday,
12pm - 8pm;
-- Los Angeles at the Venice Beach boardwalk on Saturday and Sunday,
11am - 8pm;
-- Indianapolis at the Indianapolis Motorway - Sat., Sun., and Mon.,
hours TBD;
-- Seattle at the NW Folklife Festival at the Seattle Center on Saturday
12pm - 8 pm;
-- Chicago at North St. Beach on Monday, Hours TBD

"You Don't Mess with the Zohan" is directed by Dennis Dugan, written by Adam Sandler & Robert Smigel & Judd Apatow, and produced by Adam Sandler and Jack Giarraputo.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

First Call Analyst:
FCMN Contact:

Source: Columbia Pictures

CONTACT: Steve Elzer, Senior Vice President, Media Relations of Columbia
TriStar Motion Picture Group, +1-310-244-7142, steve_elzer@spe.sony.com

Web site:

http://www.sonypictures.com/

-------
Profile: intent