American Apparel and Viva Radio Announce First-Ever Music Sales Collaboration

American Apparel and Viva Radio Announce First-Ever Music Sales Collaboration

Clothing company to be exclusive pre-release distributor of Sebastien Tellier's new album Sexuality in Germany

LOS ANGELES, May 22 /PRNewswire/ -- Los Angeles based clothing company American Apparel is making its first foray into the music world as the sole distributor of Sebastien Tellier's upcoming release, Sexuality (Record Makers) for its first two months of release in Germany. The album will be sold at American Apparel locations throughout Europe beginning May 23, and online at http://www.americanapparel.net/. American Apparel will also create an exclusive garment for the collaboration, the company announced today.

Viva Radio, American Apparel's in-house radio station, is the driver behind the partnership with Parisian label Record Makers. All parties involved seem to agree that the sensual overtones of the album make it a perfect fit with the ever-provocative retailer.

"The first single from the album is Sexual Sportswear," said Matt Werth, Content Director at Viva Radio, "It's really a perfect fit. Sebastien's existing body of work is already popular among Viva Radio contributors and listeners so we're really excited to offer Sexuality in our stores."

Stephane Elfassi, RecordMakers' label manager, "There are not many companies that we would partner with. It had to really feel right, and with American Apparel it does."

Tellier's upcoming release has been gaining wide-ranging critical acclaim, from Pitchfork, The Guardian, NME and Vice UK. Sexuality --- produced by Guy Manuel de Homem-Christo (Daft Punk) -- will be available at the American Apparel stores on CD and vinyl LP, alongside 7" and 12" versions of Divine, the album's second single.

Sexuality's release date coincides with Sebastien Tellier's participation in Eurovision Song Contest 2008, which has stirred controversy among the competition's traditionalists. Representing France, Tellier is expected to sing in French, but will be performing Divine mostly in English.

More About American Apparel, Inc.

American Apparel, Inc. is the largest vertically integrated manufacturer, distributor and retailer of T-shirts and related products in North America. American Apparel has nearly 200 retail stores located in 15 countries. It employs approximately 7,000 employees globally and pays the highest wages in garment industry. All of the garments produced are cut and sewn at its 800,000-square-foot facility in downtown Los Angeles, which employs more than 4,000 people. http://www.americanapparel.net/

More About Viva Radio

Viva Radio is a unique broadcasting medium for music enthusiasts to communicate. Its listeners are not only able to hear good continuous radio, but also help shift and shape the station's environment. Contributors are friends of the station or selected by submission. Viva Radio is underwritten by American Apparel. http://www.viva-radio.com/

More About Sebastien Tellier

Sebastien Tellier released his first album, L'incroyable Verite, in 2001. Tellier's 2004 album Politics featured Tony Allen on drums and Philippe Zdar's production, bringing Sebastien's sound to a global audience. After touring in support of Air and contributing to the Lost in Translation soundtrack, Tellier brought together tracks from his native French album Sessions and the Narcos soundtrack for the Universe compilation. Sexuality is his third studio album and Tellier's musical statement of intent for lovemaking: emotional, hypnotic and oozing with sensuality. http://www.recordmakers.com/

Notable press for Sexuality:

An album of unexpected charm and grace. (7.3) -- PITCHFORK

Achingly Romantic. (****) -- Q

Lush keyboards and swooning synthetic basslines. (****) -- The Guardian

Carnal themes ooze over Sexuality like massage oils. -- 8/10 -- NME

The best French Dance Album since Discovery ... Quite possibly the best
album Daft Punk never made. -- Mixmag

Evoking Jarvis Cocker at his sordid best. -- VICE UK

First Call Analyst:
FCMN Contact:

Source: American Apparel, Inc.

CONTACT: Press, Tanja Pitzen of American Apparel, Inc.,
+49 (0) 211 38 540 966, tanja@americanapparel.net; or Matt Werth of Viva
Radio, +1-718-230-1235, matt@viva-radio.com

Web site:

http://www.americanapparel.net/
http://www.viva-radio.com/

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