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Tuesday, May 13, 2008

L.L. Bean Show Joins Outdoor Channel's Programming Lineup

L.L. Bean Show Joins Outdoor Channel's Programming Lineup

Great Grandson of L.L. Bean Bill Gorman and Master Fly-Fisherman Tim Rajeff Take Viewers Around the Globe on Quest for World's Best Hunting and Fishing Locations

TEMECULA, Calif., May 13 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, announced today the addition of L.L. Bean's Guide to the Outdoors to the network's third quarter 2008 programming lineup. Avid outdoorsman Bill Gorman, the great grandson of L.L. Bean, and Tim Rajeff, world-renowned master fly-fisherman, will co-host the program that offers exciting hunting and fishing footage from across the globe.

"Hunting and fishing are hobbies rooted in our American tradition, often passed down from generation to generation, like in the L.L. Bean family," said Jonathan Sneider, director of advertising and e-marketing at L.L. Bean. "Outdoor Channel is the ideal home for a show with L.L. Bean. It's the network that understands our passion for the great outdoors."

Honoring the deep outdoor heritage of its namesake company, L.L. Bean's Guide to the Outdoors will follow Gorman and Rajeff on quests to find the most captivating hunting and fishing locations in the world. Amidst all the action, Gorman and Rajeff will take a look at the L.L. Bean traditions and how they are being embraced by a new generation of outdoors men and women.

"L.L. Bean's Guide to the Outdoors is about the modern day outdoorsman and the pursuit to find the ultimate outdoor paradise," said Tom Hornish, COO at Outdoor Channel. "Our viewers will immediately relate to Bill and Tim's experiences, and understand their message of honoring the outdoor tradition and respecting the great outdoors."

The 13 episodes will air Saturdays at 8:30 a.m. and 7:30 p.m. as well as Fridays at 5:30 p.m.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.


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Source: Outdoor Channel

CONTACT: Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel

Web site:

http://www.outdoorchannel.com/


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