Mainichi Broadcasting System, Inc. Uses SRS Circle Surround for First Commercial One Segment 5.1ch Surround Sound Broadcast

Mainichi Broadcasting System, Inc. Uses SRS Circle Surround for First Commercial One Segment 5.1ch Surround Sound Broadcast

- The mobile terrestrial broadcasting system, One Segment, delivers content to mobile phones, mobile TVs and car navigation units

- SRS Circle Surround(R) delivers full-bandwidth multichannel surround over a stereo transmission path

SANTA ANA, Calif., May 13 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound, audio and voice technologies, announced today that Mainichi Broadcasting System, Inc. (MBS) of Osaka City, Japan has chosen to use SRS Labs' Circle Surround (CS) encoding for the variety entertainment telecast of Tsukai! Akashiya Denshidai. Beginning April 28, 2008 this popular show, which has been broadcast in monaural sound for the last 18 years, will now be broadcast using SRS Circle Surround formatted 5.1ch surround. This also marks the first commercial based One Segment broadcast using SRS Circle Surround. Tsukai! Akashiya Denshidai airs every Monday at 11:55pm.

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One Segment is a mobile terrestrial digital TV and data broadcasting service in Japan that delivers content to mobile phones, mobile TVs and car navigations systems. In addition to airing on One Segment, the series from MBS will also be broadcast over their analog, digital (12 segment) and CS (Communication Satellite) Digital broadcasting system in SRS Circle Surround.

An advanced surround encoding format for broadcasters and content providers, SRS Circle Surround delivers up to six full-bandwidth channels of surround sound content over any stereo transmission path. Car navigation systems that feature SRS CS Auto(TM), mobile phones that include the SRS CS Headphone(TM) feature and TVs connected to an A/V receiver with Circle Surround II(TM) will receive high-quality 5.1 surround sound during the One Segment broadcast. Viewers who do not have the appropriate Circle Surround decoders will enjoy an immersive stereo entertainment experience.

Over the last three years, MBS has used SRS Circle Surround to telecast live programs, mainly baseball games. They recognize SRS Circle Surround for its advanced capabilities to encode and decode multichannel content. "After our experience with SRS Circle Surround on select programs we have decided to telecast our regular TV program over all TV systems including the One Segment system using SRS Circle Surround, which only transmits stereo audio," said Mr. Shuji Ueno, Chief Technical Manager of MBS. "We believe our viewers will enjoy the fully immersive surround experience of our programs when using the SRS Circle Surround encoding system."

"We are excited about this opportunity to provide the first commercial broadcast of SRS Circle Surround over Japan's One Segment system, which is experiencing tremendous growth," says Allen Gharapetian, Vice President of Marketing for SRS Labs. "This builds upon the successes we have already encountered with SRS Circle Surround encoding in Japan's broadcasting system." Currently, SRS Circle Surround-encoding and decoding system is being used in over 40 TV and FM stations in Japan.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.comjim.noyd@noydcom.com

First Call Analyst:
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Source: SRS Labs, Inc.

CONTACT: Cyndee Pelino, Sr. Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, cyndeep@srslabs.com; or Press, Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com, for SRS Labs,
Inc.

Web site:

http://www.srslabs.com/

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