Tommy Hilfiger and Sony BMG Unveil TommyTV, a New Online Global Music TV Concept

Tommy Hilfiger and Sony BMG Unveil TommyTV, a New Online Global Music TV Concept

AMSTERDAM, April 16/PRNewswire-FirstCall/ -- Tommy Hilfiger continues to bring music and fashion together with the
global launch of TommyTV (http://www.tommytv.com), an online evolution of the
Hilfiger Sessions music series, staged in creative collaboration with Sony
BMG Europe, that brings the excitement of live music to audiences around the
globe.

TommyTV, which goes live today, builds on the existing success of The
Hilfiger Sessions, a series of established and successful music events. The
Hilfiger Sessions feature high profile artists playing with new and upcoming
talent in intimate gigs in cities around the world, with recent Sessions
taking place in Madrid, Berlin and Amsterdam hosted by artists such as Wyclef
Jean and Kelly Rowland.

The live recordings of The Hilfiger Sessions form the centrepiece of
TommyTV, allowing music fans to enjoy exclusive content and experience the
thrill of live musical performances via unprecented online video
presentation. TommyTV features:

- Exclusive content from the global Hilfiger Sessions concerts.

- Exclusive artist interviews and backstage footage.

- The chance to discover new music talent or for new artists to be
discovered through the Hilfiger Auditions.

Tommy Hilfiger said: "I have always been inspired by music and our
Company was one of the first to truly fuse fashion and music through a
variety of initiatives. The launch of TommyTV takes our musical heritage to
the next level by offering the exclusive Hilfiger Sessions performances to a
wider audience. With Sony BMG as our partner, we are thrilled to be at the
forefront of bringing music and fashion together with the latest
technological and online innovations."

Fred Gehring, CEO Tommy Hilfiger Group, said: "We first started the
Hilfiger Sessions' concerts out of our love for live music and a pure desire
to support upcoming talent. The Sessions grew to develop major followings in
cities across Europe, and we have been actively seeking ways to bring the
amazing spirit of these live evenings to a broader audience. We are extremely
excited to unveil TommyTV as a highly innovative new platform which will
inspire and extend the Sessions as well as strengthening our brand's
commitment to its heritage of music," commented Fred Gehring.

Maarten Steinkamp, CEO Sony BMG Europe, said: "Great live music provides
an audience with a truly unique shared experience, and the partnership of
SONY BMG and Tommy Hilfiger, on TommyTV, allows an even wider audience to
enjoy that excitement. In a digital age we are looking for innovative and
engaging ways to bring our excellent content to our customers, TommyTV will
give online exposure to a wide range of popular and established Sony BMG
artists, as well as a vibrant mix of new and upcoming talent."

The TommyTV online experience

Alongside featuring globally renowned superstars and up and coming new
talent, TommyTV will also offer music fans many other community and
interactive options. The multimedia platform will stream across four
segments, utilizing state-of-the-art Papervision3D technology to further
enhance the online viewing experience.

Sessions

- Unique live clips

- Exclusive backstage footage (rehearsals, interviews)

- Session photos

- Information on upcoming sessions

Auditions

- A new channel for new and upcoming talent

- The ability to upload your own music

- Competitions

Artists

- Premium content from SONY BMG's archives

- Including live performances and interviews with artists

My TommyTV

- Create playlists of your favourite TommyTV clips

- Manage your own account

- Subscribe to a regular news update

The Hilfiger Sessions

Now in its third year, The Hilfiger Sessions have enabled a fashion and
music-loving audience to enjoy an electrifying mix of music styles and
cultures in an intimate atmosphere. Founded in Amsterdam, The Hilfiger
Sessions - an ongoing series of jam sessions coupling established and local
and new musicians - have grown into a European phenomenon. The launch of the
TommyTV online experience will bring the Sessions to an even wider audience.

Partnerships

Launched by Tommy Hilfiger, Fred Gehring, CEO Tommy Hilfiger Group and
Maarten Steinkamp, CEO Sony BMG Europe, TommyTV is a strategic and creative
collaboration that offers premium channel content featuring internationally
successful Sony artists and emerging talent. The exclusive partnership with
Sony BMG Europe - the second largest record company in the world - also
brings unique live and previously unavailable material from Sony artists to
TommyTV. The TommyTV concept and online platform has been designed and
developed by cross media architects Media Republic (
http://www.mediarepublic.com). Tommy Hilfiger and Sony BMG have also
partnered with YouTube(tm) and Joost(tm) in order to feature TommyTV content
in online communities around the world.

The Tommy Hilfiger Group

Tommy Hilfiger is a leading premium lifestyle brand and one of the
largest designer apparel brands globally. Tommy Hilfiger Group, through its
subsidiaries, designs, sources and markets men's and women's casual wear,
sportswear, jeans, children's wear and footwear. The Group's products can be
found in its network of dedicated retail stores in Europe, the United States
and Canada, as well as in leading specialty and department stores throughout
Europe and North America. Through over 40 licensees, Tommy Hilfiger-branded
products, including a broad array of related apparel, accessories, fragrance
and home furnishings, are distributed worldwide, including in Mexico, Central
and South America, Japan, Australia India, China and elsewhere throughout
Asia.

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture
with a roster of current artists that includes a broad array of both local
artists and international superstars, as well as a vast catalogue that
comprises some of the most important recordings in history. SONY BMG is 50%
owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

Source: Tommy Hilfiger Group

For further information: Abdel El Hamri, Director of Communications, Tommy Hilfiger Europe B.V., Tel: +31(0)20-589-5701, Abdel.Elhamri@tommy.com; Marybeth Schmitt, Senior Vice President Communications, Tommy Hilfiger UAS Inc., Tel: +1-212-548-1952, Mschmitt@tommy-usa.com; Paul Bursche, Communications Director, SONY BMG MUSIC ENTERTAINMENT (UK), Tel: +44(0)207-384-8033, paul.bursche@sonybmg.com

-------
Profile: intent