Serco Usability Services Most Experienced European Usability Vendor

Serco Usability Services Most Experienced European Usability Vendor

LONDON, April 16/PRNewswire/ -- Serco Usability Services has been named the most experience European
Usability vendor by Forrester in their report titled "Where to Find Help with
Usability Testing in Europe". The London based usability agency was among 38
European agencies reviewed by Forester researchers.

The report underlines the importance of incorporating usability testing
into long-term customer experience strategy, but also draws attention to the
range of other user experience services available to clients.

Owen Daly-Jones, Director of Serco Usability Services, says:

"We're proud to be recognised by Forrester as the most experienced
usability agency in Europe. This is testament to our team's excellent track
record over more than 3 decades in the business, and our commitment to
leading developments in the usability industry. The report underlines the
importance of considering usability on a global, rather than local, scale -
something that we acknowledged in co-founding a formal international alliance
in 2005."

Serco's UXalliance partners, SirValUse Consulting, Axance and Xperience
Consulting, also featured in the report. The UXalliance was founded in 2005
by the leading usability companies across Europe, Asia and the US in order to
provide effective user experience services to global clients. Since it's
formation the UXalliance has conducted 100s of studies worldwide, manages
over 40 studios and has access to over 220 usability professionals worldwide.

About Serco Usability Services

Serco Usability Services is the UK's most established user experience
company. Our consultants work with clients to improve their user experience
across one or many diverse platforms, including web, ITV, mobile, games
consoles and consumer appliances. We have worked alongside world class
international organisations such as Dell, Lexis Nexis, Microsoft and Orange.
Serco Usability Services is a subsidiary of Serco Group
(http://www.serco.com), a FTSE 250 company, and is also a co-founder of the
UXalliance. http://www.serco.com/usability.

About the UXalliance

The UXalliance is the international network for user experience. Founded
in 2005 by the leading usability companies in Europe, the US and Asia, who
had worked together on international projects for many years and were ideally
placed to lead international user experience research. The UXalliance has
over 220 professionals worldwide, manages over 40 testing facilities and has
experience across all technologies and sectors. http://www.uxalliance.com.

Please visit www.serco.com/usability for more information, or contact:
Gemma Wisdom, Marketing Manager
+44(0)20-7421-6499

Source: Serco Usability Services

For more information, or contact: Gemma Wisdom, Marketing Manager, +44(0)20-7421-6499, gemma.wisdom@serco.com

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