LOVEFiLM's Acquisition of Amazon's UK and German DVD Rental Business is Cleared for Completion

LOVEFiLM's Acquisition of Amazon's UK and German DVD Rental Business is Cleared for Completion

LONDON, April 16/PRNewswire/ -- LOVEFiLM International Ltd. (http://www.lovefilm.com)
announced that its acquisition of Amazon Europe's DVD rental business in the
United Kingdom and Germany was cleared for completion by the regulators
yesterday. LOVEFiLM and Amazon Europe intend to complete the acquisition
shortly.

"We are looking forward to officially welcoming customers from
Amazon in the United Kingdom and Germany to LOVEFiLM," said Simon Calver, CEO
of LOVEFiLM International. "LOVEFiLM offers one of the largest selections of
films in Europe, and we can't wait to provide these customers with our best
possible home entertainment experience."

As a result of the deal Amazon's DVD rental customers in the
UK and Germany will become members of LOVEFiLM which, for no extra cost, has
given them access to Europe's biggest film community. LOVEFiLM users can
choose from more titles (65,000+), including video games, an award winning
film download service, interactive film reviews, DVD retail and more -
meaning far greater control, choice and value for money than any digital TV
movie package or high street video store.

Simon Calver commented, "LOVEFiLM.com has become a destination
site for almost anything to do with film. We are an integral part of our
customers' home entertainment mix, as people are realising that they can
affordably and conveniently select the films they want to watch - when they
want to watch them."

Amazon Europe will make a cash investment into LOVEFiLM,
becoming its largest shareholder. In addition, Amazon Europe will continue to
operate the DVD rental business on behalf of LOVEFiLM for approximately three
months to ensure an efficient transition and smooth customer experience. No
staff reductions are planned at Amazon's German or UK operations as a result
of this business transfer.

About LOVEFiLM International Ltd:

- LOVEFiLM International Ltd is Europe's leading online DVD
rental subscription service and operates in the UK, Sweden, Norway,
Denmark and Germany.

- LOVEFiLM UK carries over 65,000 unique titles including games, as
well as a fast-growing film download service.

- LOVEFiLM customers have generated over 56 million film ratings
and over 600,000 member reviews.

- LOVEFiLM International has won: British Video Association's award
for the UK's Best Rental Service in 2005, 2006, 2007 and 2008, the
fast-growing media company Media Momentum award in 2005, 2007 and 2008,
UK technology - Innovation & Growth award for Mediatech Impact of the
Year 2008, Home Entertainment Week awards for Rentailer of the year 2007,
the 2008 Fast Growth Business Award for Retail/Leisure business of the
Year, The Sunday Times Top 100 Fastest Growing Private Tech Companies -
awarded 5th place, and The Sunday Times Tech Track 100 - Best Management
Team Award.

- The group currently works with major partners in the UK including
Tesco, EasyGroup, CD Wow, Guardian Newspapers, WHSmith, Odeon and Vue
Cinemas, some of whom offer a fully white-labeled service.

- LOVEFiLM launched the first UK mass market movie download service
to its UK subscriber base in December 2005. Customers can
download-to-rent or download-to-own from a choice of over 2,500 titles.
Short films and full-length feature films are available from major
Hollywood studios including Universal, Warner Bros., Sony, Momentum,
Icon, Celluloid Dreams and Contender.

Media contacts:

LOVEFiLM

UK Financial and Business: M Communications
Nick Miles (+44-(0)20-7153-1530) (miles@mcomgroup.com)
Ben Simons (+44-(0)20-7153-1540)
(simons@mcomgroup.com)
Eleanor Williamson (+44(0)20-7153-1539)
(williamson@mcomgroup.com)

UK Trade and Consumer: Mischief
Jenny Lomas (+44-(0)20-7841-6671)
(jenny.lomas@mischiefpr.com)
Mitch Kaye (+44-(0)20-7841-6670)
(mitchell.kaye@mischiefpr.com)

Germany: Kafka Kommunikation
Susanne Sothman (+49-89-7675-9434)
(ssothmann@kafka-kommunikation.de)

Source: LOVEFiLM International Ltd

Media contacts: LOVEFiLM, UK Financial and Business: M Communications, Nick Miles (+44-(0)20-7153-1530) (miles@mcomgroup.com), Ben Simons (+44-(0)20-7153-1540), (simons@mcomgroup.com), Eleanor Williamson (+44(0)20-7153-1539), (williamson@mcomgroup.com). UK Trade and Consumer: Mischief, Jenny Lomas (+44-(0)20-7841-6671), (jenny.lomas@mischiefpr.com), Mitch Kaye (+44-(0)20-7841-6670), (mitchell.kaye@mischiefpr.com). Germany: Kafka Kommunikation, Susanne Sothman (+49-89-7675-9434), (ssothmann@kafka-kommunikation.de)

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