Luster Products, Incorporated, Rolls Out the Blue Carpet at Its Pink(R) Smooth Touch(R) Launch Party Featuring New Celebrity Endorser Keyshia Cole

Luster Products, Incorporated, Rolls Out the Blue Carpet at Its Pink(R) Smooth Touch(R) Launch Party Featuring New Celebrity Endorser Keyshia Cole

CHICAGO, April 23 /PRNewswire/ -- Chicago-based Luster Products, Incorporated, the respected maker of ethnic personal care products for more than 50 years, is hosting its Pink (R) Smooth Touch(R) GET USED TO THE ATTENTION(TM) launch party, an exciting evening of glamour and entertainment with a special appearance from their celebrity endorser platinum-selling R&B phenom, Keyshia Cole. Local and national media are invited to cover the event.

WHAT: Pink(R) Smooth Touch(R) Celebrity Launch Party

WHEN: Tuesday, April 29, 2008
7:00 p.m. - 11:00 p.m.

WHERE: Blu47/SteeleLife Art Gallery
4655 S. King Drive
Chicago, IL

WHO: Keyshia Cole

Luster Products, Incorporated principals and representatives:
Jory Luster, president,
Fred Luster, II, vice president, director of R&D
Sonja Luster-Munis, vice president

Media RSVP is strongly recommended.

About Luster Products, Incorporated:

Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 400 people worldwide. The company's products are sold nationally and internationally through a dynamic sales force and numerous retail outlets. Luster Products' main facility -- corporate offices, plant and warehouse -- is situated on 17 acres in Chicago's Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Illinois. The company also has branch offices in London and South Africa.

About Keyshia Cole:

Sexy, but down to earth approachable ... Vulnerable, yet fiercely confident ... That's Keyshia Cole. And, like the title of her smash new album, Keyshia Cole is still Just Like You.

Just Like You is only Keyshia Cole's second album, but it represents a milestone of sorts. By now, Keyshia is no stranger to success: her 2005 debut album, The Way It Is, made her a superstar. The Way It Is not only sold over 1.5 million copies, but was embraced by critics and fans alike: The New York Times called it "one of the highlights of 2005 ... Ms. Cole's own voice [sounds] so hot it seemed to burn her throat." But the heat didn't stop there.

With the release of the slamming first single from Just Like You, the Missy Elliott-produced "Let It Go," featuring Elliott and Lil' Kim, the 26-year-old Keyshia Cole became the first female in the history of the 14-year old Nielsen BDS-based Urban chart to land three consecutive #1 chart positions. "Let It Go," follows "I Should Have Cheated," which topped the list in December 2005, and "Love," from April 2006.

In addition to this Keyshia Cole was the featured vocalist on two more worldwide chart-topping smashes: with Sean Paul, she sprung to #1 with "(When You Gonna) Give It Up To Me" and with Diddy she garnered another #1 smash with the award-nominated "Last Night."

Media Contacts: Christopher Brown, IV
312.823.0639
Christopher@owensmorris.com

Or

Heidi Carson
312.217.3313
Heidi@owensmorris.com

PRNewswire -- April 23
First Call Analyst:
FCMN Contact:

Source: Luster Products, Incorporated

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