ITV Choose Trivya to Power New Online Trivia Platform

ITV Choose Trivya to Power New Online Trivia Platform

TEL AVIV, Israel, April 1/PRNewswire/ -- Trivya Ltd. announces that UK terrestrial broadcaster ITV has chosen
Trivya to provide the technology powering ITV's new online multi-player
trivia gaming platform 'ITVQuiz' available at http://www.itv.com/quiz. The
revenue share deal with ITV marks the arrival of Israeli digital design
boutique Trivya Ltd as the UK's first provider of Multiplayer pay-for-play
trivia and quiz services (http://www.Trivya.com).

Trivya's state of the art turn-key trivia platform, allows visitors to
ITV Quiz to encounter a suite of unique gaming formats. Together ITV and
Trivya can offer users exciting real-time skill games for fun and cash
prizes. Users will interact with each other based on shared interests and ITV
content. Games include popular topics such as film, TV, sport, celebrities,
general knowledge and politics, tailored for the UK market. Phase 2 will see
the roll out of additional ITV branded content.

Trivya supplies ITV with its White Label Trivia platform as a
comprehensive turnkey level solution tailor-made to fit ITV's individual
requirements. Under a completely re-branded skin, Trivya partners receive a
fully configurable gaming suite featuring free and cash multi-player, Jackpot
and Tournament game-room management. Constantly evolving question banks are
sorted by difficulty into hundreds of popular sub-categories. Trivya's
content variety ensures mass audience appeal and player satisfaction. Trivya
also provides all operational functions including customer service for
support and retention, payments processing, fraud prevention and collusion
detection.

Committed to the ongoing success of its partners Trivya provides a
dynamic and flexible marketing toolbox to complement all its White Labels.
This includes widgets, a free play facebook application, promotional and
daily quiz mailers and a full, multi-tiered affiliate system offering end to
end campaign management including marketing resources and reporting systems
on a brand/site level.

Trivya's trivia product was built as an open platform and is the first in
the market to incorporate an innovative and unique Pay for Play function for
online trivia games and quizzes with community based social networking
features. This can be sampled at http://www.TriviaOnNet.com , the company's
own branded destination service. The platform featured on ITV Quiz - complete
with customisation and branding- demonstrates that the white label turnkey
solution is the ideal tool for a content-rich website looking to capitalise
on traffic while gaining an attractive site feature.

Idan Miller, CEO of Trivya Ltd. said: "We are proud to join forces with
ITV to launch their branded multiplayer Trivia service. More and more major
content sites today recognise the need to offer users trivia questions to
enhance the surfing experience and encourage more interactive content
consumption. Trivya is the first to market to offer a full customized turnkey
solution for peer to peer Trivia services for fun, for prizes and for cash
competitions."

William van Rest, Controller of ITV Play said: "We're excited to be
working with an innovative company like Trivya and to be the first to
introduce this new game format to the UK. We think this is an excellent way
to add value to our viewers' experience by giving them another fun way to
interact with ITV."

About Trivya

Trivya Ltd. is poised to become the global leader in the online trivia
space. The Company's platform serves the community of online gamers all
around the world who love trivia, competition and excitement. Trivya's
pioneer trivia product was built as an open platform and is the first in the
market to incorporate an innovative and unique Play for Pay online trivia
games and quizzes with community based social networking features as can be
seen on http://www.TriviaOnNet.com, the company's own branded destination
service.

About ITV

For more than 50 years ITV has remained the UK's largest and most popular
commercial producer - broadcaster. Today ITV is a multi-channel,
multi-platform, content-driven business, firmly focussed on the needs of
viewers and advertisers.

ITV sells advertising on behalf of all 15 Channel 3 regional licences.
ITV also produces much of the programming broadcast on the ITV channels. At
an operational level, the company is based around three major businesses:
Broadcasting, Content and Consumer Online. ITV Play is the division within
Consumer responsible for Games and Gaming. It operates products available via
itv.com including ITV Bingo, ITV Poker, ITV Bets and ITV Casino via its
online gaming partnership with Party Gaming.

Contact Details:

Ofer Ash
+972-9-9577611
info@Trivya.com

Source: Googess.com

Contact Details: Ofer Ash, +972-9-9577611, info@Trivya.com

-------
Profile: intent