HitPredictor.com: Radio's Secret Weapon

HitPredictor.com: Radio's Secret Weapon

NEW YORK, April 23 /PRNewswire/ -- Radio stations across the nation are utilizing a remarkable tool when deciding what songs to play; specifically a company called HitPredictor. HitPredictor has become the undisputed #1 brand of predictive music research in the nation, with charts featured in Billboard magazine and Radio and Records. HitPredictor performs online predictive music research with a huge nationwide database of music fans, identifying the "Hit" potential of new songs before they are released.

Tom Poleman, the Senior VP of Programming at Z100 in New York City says, "Before we add a song on Z100, we always check the HitPredictor score. It's remarkably accurate. There's no better way to get a quick read on the consumer, to reinforce your gut, before playing a song."

It all started in 2003 when HitPredictor unveiled its Internet based pre-testing music research company to the radio and record community, quietly turning to real music fans' opinions for the ultimate solution for finding the most viable songs to release. HitPredictor was ultimately ahead of the curve, utilizing the Internet in the wake of the dotcom bust in the development of a powerful online tool for the music industry. Now at 5 years of age, HitPredictor has achieved an impressive batting average in predicting which songs will do well with listeners across the U.S.. HitPredictor has helped a Who's Who of the music world at every format in finding their hits: Kelly Clarkson, Chris Brown, Daughtry, Kanye West, Brad Paisley, Foo Fighters, and newcomers like Sara Bareilles and Colbie Caillat just to name a few. HitPredictor remains the #1 research company in guiding record labels, managers, musical artists, and ultimately radio programmers in choosing their strongest music and biggest hits.

Radio, in particular, still remains the biggest factor in the discovery of new music and is a key component in the success of the HitPredictor system. Tim Richards, Clear Channel Regional VP Programming/KRQQ Tucson Program Director says, "Today's work schedule makes it more difficult to dedicate a lot of time to new music. HitPredictor is great tool for staying on top of music trends." Memphis's WHBQ Program Director Karson agrees, "HitPredictor provides valuable "real time" information that allows us to always be a step ahead." HitPredictor gives radio programmers a "heads up" on songs with hit potential as they come across their desk for the very first time, and radio pays attention.

Rick Vaughn, Program Director of Philadelphia's WIOQ 102.1 FM, voices his outlook directly to his fellow programmers in saying, "I think we all agree the listener is priority #1...but are you listening to them? Radio needs to continually be mindful of staying in touch with the consumer/listener. HitPredictor reaches them on their terms."

Bailey Coleman, Program Director of Milwaukee's Urban Radio station WKKV/V100.7 puts it clearly, "In a time when many stations are without viable research, HitPredictor is a great tool to gauge whether or not a particular record is really a hit! I use HitPredictor every week."

HitPredictor is clearly radio's secret weapon, and is utilized by many of the most influential radio programmers in the nation simply because it's very accurate in picking the hits.

"HitPredictor is a major tool I use as I oversee Country and Alternative music formats," says Jay Michaels, Operations Manager of Norfolk, Virginia's WUSH and WROX radio stations. "It's so right on that if I am on the fence about a song I can use HitPredictor as a deciding factor!"

Source: HitPredictor.com

CONTACT: Doug Ford of HitPredictor, +1-518-373-1300

Web site:

http://www.hitpredictor.com/

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