Harrah's and C3 Presents Join Forces for National Booking and Marketing Alliance

Harrah's and C3 Presents Join Forces for National Booking and Marketing Alliance

New Pact in Full Bloom as Spring-Summer Entertainment Schedule Offers Great Variety

AUSTIN, Texas, April 23 /PRNewswire/ -- With summer fast approaching the opportunity to see big name acts perform around the country has never been better thanks to the new partnership between Harrah's Entertainment, the world's largest provider of branded casino entertainment, and C3 Presents, one of the nation's leading concert, promotion and talent management companies.

Earlier this year, Harrah's Entertainment, Inc. reached an agreement with C3 Presents to procure talent for 19 of Harrah's properties throughout the United States.

"Our new alliance with C3 Presents further establishes Harrah's as the #1 destination entertainment company," said Jeffrey Pollack, Harrah's Entertainment vice president of sports and entertainment. "Our terrific venues are a perfect match for C3's booking and marketing expertise."

"Harrah's is and always has been a leader in music entertainment and C3 Presents is thrilled to be able to book talent for their properties," said C3 Partner Charles Attal. "Harrah's has a great network of world class venues already in place which lends itself perfectly to multi-property routing. Our partnership with Harrah's across the USA will bring more great music into their unique venues."

Among the artists scheduled to perform at Harrah's properties in the coming months are:

Black Crowes Cake Elvis Costello & The Imposters
Crosby, Stills & Nash Sheryl Crow Gladys Knight with Al Green
Journey Willie Nelson Stone Temple Pilots
Bonnie Raitt The Roots Regina Spektor
ZZ Top

"The Spring-Summer entertainment schedule provides concert-goers with a wide range of opportunities to see legendary performers," said Scott Schecter, Harrah's Entertainment vice president of entertainment. "Our partnership with C3 is paying dividends already with a diverse roster of artists performing in venues ranging from intimate showrooms to outdoor amphitheaters."

Harrah's venues being booked by C3 are as follows:

Caesars Atlantic City Caesars Indiana Grand Casino Tunica
Harrah's Ak-Chin Harrah's Atlantic City Harrah's Cherokee
Harrah's Chester Downs Harrah's Council Bluffs Harrah's Joliet
Harrah's Laughlin Harrah's Lake Tahoe Harrah's New Orleans
Harrah's Metropolis Harrah's North Kansas City Harrah's Reno
Harrah's Rincon Harrah's St. Louis Horseshoe Bossier City
Horseshoe Council Bluffs

C3 Presents is a concert, promotion, and artist management company based in Austin, Texas that creates, produces, and markets live experiences. C3 is producer and exclusive talent buyer of two of the top U.S. Festivals -- the Austin City Limits Music Festival and Lollapalooza. In total, C3 produces more than 1,000 shows yearly nationwide.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's(R), Caesars(R) and Horseshoe(R) brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker(R). Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit http://www.harrahs.com/.

First Call Analyst:
FCMN Contact:

Source: Harrah's Entertainment, Inc.

CONTACT: Media, Shelby Meade of Fresh Clean Media-C3,
Shelby@freshcleanmedia.com, for C3 Presents; Bookings, Huston Powell of C3,
hpowell@c3presents.com; or Seth Palansky of Harrah's Entertainment, Inc.,
+1-702-407-6344, spalansky@harrahs.com

Web site:

http://www.harrahs.com/

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