The Team Behind Wallstrip Introduces MOBLOGIC

The Team Behind Wallstrip Introduces MOBLOGIC

New Daily Webshow Combines News and Politics with Plenty of Attitude

Web Sensation Lindsay Campbell to Host

NEW YORK, March 6 /PRNewswire-FirstCall/ -- CBS Interactive today announced that the team that created and produced Wallstrip, an irreverent online program focused on finance, is launching a new daily webshow called MOBLOGIC. Starting tomorrow, the MOBLOGIC team will put the News-Of-The-Day and the latest from the campaign trail into perspective through the witty and insightful People-On-The-Street and People-In-The-Know style interviews that made Wallstrip popular. MOBLOGIC will be viewable daily on moblogic.tv and will be distributed across the CBS Audience Network.

MOBLOGIC officially launches tomorrow but click here for a sneak peak: http://www.moblogic.tv/cbs.

Lindsay Campbell, the former host of Wallstrip, will serve as host and producer of MOBLOGIC, and CBS Interactive Web producers Adam Elend and Jeff Marks, both who created and continue to oversee Wallstrip, will serve as the writers and co-executive producers.

"We are taking all the spirit of Wallstrip and playing it for a broader audience," said Campbell. "The collaboration and team dynamic between Jeff, Adam and myself is what motivated us to create a new show that appeals to Web viewers who care about news, politics ... and Guitar Hero. MOBLOGIC is all about taking the news right to people on the street -- that's what's so exciting. We might find a WWII veteran with a perspective on the war that no one's thought of, or a naked juggler who sings. Every day's going to be different."

"The real opportunity behind acquiring Wallstrip has always been to have core DNA inside CBS that appreciates the Web as a new medium entirely," said Quincy Smith, President, CBS Interactive. "This is about taking Wallstrip and all of its success and growing the model across other verticals that users love -- Moblogic is that first vertical. The object is not to ultimately run Wallstrip or Moblogic content on the TV or on Radio for that matter, instead it's original Web programming designed to seed experiences on the Web for the Web."

To celebrate the kick-off, the MOBLOGIC team will host a launch party at the South by Southwest (SXSW) music festival in Austin, Texas on Sunday, March 9. The event is open to the press attending SXSW.

For the complete MOBLOGIC experience, users can visit moblogic.tv where they can watch the daily videos, see related shows, and post comments about the show. Additionally, through the CBS Audience Network the show will be distributed broadly across the Web to partner Web sites ranging from AOL, to Bebo. You can also subscribe to MOBLOGIC on iTunes, visit them on YouTube or become a fan of the show on Facebook or watch it on MySpace.

Meanwhile, on Jan. 14, Campbell handed her Wallstrip hosting duties over to Julie Alexandria. The show has continued to show growth posting its biggest month ever in February. To sample some of Wallstrip's most recent daily webshows visit: http://www.wallstrip.com/archives-shows/.

About CBS Interactive

CBS Interactive, a division of CBS Corporation (NYSE:CBS)(NYSE:and)(NYSE:CBS.A), oversees all CBS Consumer Interactive properties including CBS.com, the CBS Audience Network, CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab, Last.fm and Wallstrip. Content distributed throughout CBS-owned properties and partner Web sites includes network and original programming, live shows produced exclusively for the Internet as well as clips, podcasts and mob-isodes of CBS shows, among other features.

First Call Analyst:
FCMN Contact: KJorgensen@cbs.com

Source: CBS Corporation

CONTACT: Shannon Jacobs, CBS Corporation, +1-212-975-3161,
sljacobs@cbs.com

Web site:

http://www.cbs.com/
http://www.moblogic.tv/
http://www.moblogic.tv/cbs

Company News On-Call:

http://www.prnewswire.com/comp/185007.html

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