IMAX Corporation appoints Northstar Media as exclusive worldwide representative for the IMAX XXI Film Package with 21 titles

IMAX Corporation appoints Northstar Media as exclusive worldwide representative for the IMAX XXI Film Package with 21 titles

21 top high-def films now available for television, VOD, mobile, and broadband

LOS ANGELES, CA and CONNECTICUT, March 25 /PRNewswire-FirstCall/ -- IMAX Corporation, one of the world's leading digital entertainment and technology companies, and Northstar Media, a strategically diverse television program distribution company, announced today that the two companies have partnered on a distribution arrangement whereby Northstar Media has been appointed exclusive representative for the IMAX XXI Film Package consisting of 21 award-winning high-def IMAX(R) films including, key titles: TOM HANKS PRESENTS MAGNIFICENT DESOLATION: WALKING ON THE MOON 3D, SPACE STATION, INTO THE DEEP, T-REX: BACK TO THE CRETACEOUS and BLUE PLANET.

Under the terms of the agreement, Northstar Media will have the worldwide television, VOD, mobile, and broadband rights to this package marking the first time that all 21 titles have been available for these outlets. The announcement was made jointly today by Greg Foster, Chairman and President, Filmed Entertainment, IMAX Corporation and Andy Weir, Co-President, Northstar Media.

"We're thrilled to work with Northstar Media. This partnership represents IMAX expanding its footprint as we begin to deliver The IMAX Experience(R) in high definition television," said Greg Foster.

"Only IMAX can take you from the bottom of the ocean to the farthest reaches of space," commented Weir. "The IMAX brand is world famous and is well respected for its breathtaking imagery and high-quality entertainment. This collection represents some of the most successful films in the company's history. And the fact that the films have already been transferred to high definition makes this opportunity extremely exciting for us."

The 21 titles are:
Magnificent Desolation: Walking on the Moon 3D (narrated by Tom Hanks)
Space Station (Narrated By Tom Cruise)
Into The Deep (Narrated by Kate Nelligan)
T-Rex: Back To The Cretaceous
Horses: The Story Of Equus
China: The Panda Adventure
Blue Planet
The Dream is Alive (Narrated By Walter Cronkite)
Mission to Mir
Hail Columbia
Galapagos (Narrated By Kenneth Branagh)
Fires of Kuwait
The Secret of Life on Earth (Narrated By Patrick Stewart)
Survival Island (Narrated by David Attenborough)
Mountain Gorilla
The Nutcracker
Ozarks: Legacy and Legend
Heartland
L5: First City in Space
The Last Buffalo
Skyward

About IMAX Corporation

IMAX Corporation is one of the world's leading digital entertainment and technology companies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX(R) theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors and new digital systems display crystal-clear images on the world's biggest screens. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of December 31, 2007, there were 299 IMAX theatres operating in 39 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2007 and in the subsequent reports filed by the Company with the Securities and Exchange Commission.

ABOUT NORTHSTAR MEDIA

Northstar Media identifies quality video, film and digital product and licenses that product for its clients to multiple outlets in both the U.S. and international markets. Such outlets include television, including but not limited to, broadcast and cable networks, syndication, satellite, pay-per-view and high definition television. Northstar Media's catalog consists of features, documentaries and high-profile music specials.

Source: IMAX Corporation

CONTACT: Sheila Morris, MORRIS MARKETING, (818) 487-9300,
sheila@morrispr.com

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