Esurance Gets Animated With Seattle Musician, PWRFL POWER

Esurance Gets Animated With Seattle Musician, PWRFL POWER

Auto Insurance Company Uncovers a Star Through Band Contest

SAN FRANCISCO, March 25 /PRNewswire/ -- Esurance, the direct-to-consumer personal auto insurance company, revealed its newest animated commercial featuring singer/songwriter PWRFL POWER. In July 2007, a Japanese international student going by the name PWRFL POWER took on Seattle's best bands during the Capitol Hill Block Star Contest. After wowing judges and audiences alike, PWRFL POWER won the contest, securing a chance to appear in a nationally distributed Esurance commercial, among other prizes.

"When we first heard PWRFL POWER's song, 'It's Okay,' we knew that it would be perfect in a music video-style ad featuring the artist and our animated icon, Erin," said Kristin Brewe, Esurance's Director of Brand and Public Relations. "The beautiful guitar and the upbeat lyrics work great with the animation." The PWRFL POWER commercial is one of a series of new advertisements by Esurance where real people are transformed into animated versions of themselves, appearing with Esurance's iconic pink-haired "spokesperson," Erin Esurance.

PWRFL POWER got started when Kazutaka Nomura, the name he goes by offstage, played for a small crowd at a cabaret club in Seattle for a friend's birthday. He soon realized the enjoyment that came from sharing his quirky vision, and staged more shows in the Seattle area. After only 16 months, PWRFL POWER has played at multiple shows in the U.S. and Japan and is currently on a 60 show multi-city tour across America.

"It's been less than two years, but so much has happened," said Kazutaka Nomura of PWRFL POWER. "I can't help but be amazed by all of the things I've experienced, but getting animated in an Esurance commercial was definitely pretty cool."

"Esurance is known for our quirky, animated ads, which has helped us stand out in an extremely cluttered category, and this ad is one of our quirkiest," added Brewe. "Because of our focus on fostering grassroots creativity, I am really pleased that we could use an emerging talent like PWRFL POWER in our advertising. The fans of Seattle spoke, and I'm sure more exposure will only help PWRFL POWER build his already impressive following."

For more information on the artist PWRFL POWER and the music video-commercial, please visit: http://www.esurance.com/pwr

About Esurance(R)

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE:WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's Web site, http://www.esurance.com/, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance card -- all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim. Esurance is proud to support our communities through charitable involvement that benefits public health, youth outreach, and the environment.

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First Call Analyst:
FCMN Contact:

Source: Esurance

CONTACT: Susan MacTavish Best of Best Public Relations, +1-415-505-0301,
susan@bestpr.net, for Esurance

Web site:

http://www.esurance.com/
http://www.esurance.com/pwr

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