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International Entertainment News

Tuesday, March 25, 2008

Bon Jovi Offsets Lost Highway World Tour with NativeEnergy

Bon Jovi Offsets Lost Highway World Tour with NativeEnergy

CHARLOTTE, Vt., March 25 /PRNewswire/ -- Bon Jovi has again selected NativeEnergy, a leading provider of high quality carbon offsets and climate crisis solutions, as the official carbon offset provider for its international Lost Highway Tour. Working directly with NativeEnergy, Bon Jovi has calculated and offset the carbon impact its 2008 world tour will have on the climate; offsetting more than 5,000 tons of carbon dioxide from the six-month tour.

Bon Jovi's decision to work exclusively with NativeEnergy was a result of the offset provider's commitment to help build new renewable energy projects by working directly with family farmers across the U.S. The Lost Highway World Tour is Bon Jovi's second tour to be offset by NativeEnergy -- the relationship began with the band's Have A Nice Day World Tour in 2005/2006.

"As displayed through Bon Jovi's efforts, the positive effect that leaders in the entertainment industry can have in the fight against global warming is significant," says Tom Boucher, President and CEO of NativeEnergy. "Demonstrating to Bon Jovi's millions of fans that there are exciting and valuable things we can each do to help build a clean energy future will greatly amplify the band's impact. It makes you realize how much we can accomplish if we all pitch in together. "Working directly with Bon Jovi, NativeEnergy calculated emissions from touring activities, which will be offset through a combination of specific American family farm wind and family dairy farm methane energy projects. Accordingly, the Lost Highway Tour's carbon offset of 5,264 tons accounts for:

-- Venue electricity use at every performance
-- Hotel energy use of both the band and crew
-- Private and commercial air travel of both the band and crew
-- Fuel consumption by the tour's buses and trucks


"Through NativeEnergy we are making an investment in renewable energy projects that we hope will result in efficient alternatives to power our tours in the future," says Jon Bon Jovi. "Until then, we want to help those who are seeking solutions to a problem we can't afford to ignore."

About NativeEnergy

NativeEnergy leverages market demand for carbon offsets to bring on line new Native American, family farmer and community-owned renewable energy projects, NativeEnergy offers third party verified and certified renewable energy credits and offsets from a variety of operating projects across America and internationally. Through its novel approach of bringing upfront payment to renewable projects for the estimated future carbon offsets, Native Energy enables its clients to help directly finance the construction of specific new wind farms and other renewable energy projects. NativeEnergy continues to focus on real, additional offsets that provide both an environmental and a social benefit, for both people and planet. More information is available at www.nativeenergy.com.

CONTACTS:
Alisa Conroy, aconroy@dwellcreative.com, 207.772.0066, ext 3#
Tiffany Schipp, shipp@sunshinesachs.com, 212-691-2800

Source: NativeEnergy

CONTACT: Alisa Conroy, +1-207-772-0066, ext 3#,
aconroy@dwellcreative.com, for NativeEnergy; or Tiffany Schipp,
+1-212-691-2800, shipp@sunshinesachs.com

Web site:

http://www.nativeenergy.com/


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