Arbitron and More Enterprise Communications Sign Multi-Year Agreement for Portable People Meter(TM) Radio Rating Services

Arbitron and More Enterprise Communications Sign Multi-Year Agreement for Portable People Meter(TM) Radio Rating Services

NEW YORK, March 19 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE:ARB) today announced that More Enterprise Communications has signed a multi-year contract for Portable People Meter(TM) radio ratings services for XMOR-FM and XSPN-AM, both stations based in San Diego, CA with transmission from Tijuana, Mexico. This agreement will take effect as and when Arbitron commercializes the new audience ratings technology in San Diego.

"We're excited about the potentials Arbitron's PPM audience measurement offers in terms of radio's ability to better manage and impact listeners," says Mario Mayans, MEC President/CEO. "In today's multi-platform broadcast and content environment, the ability to deliver even greater client accountability, and maximize effectiveness is imperative."

Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.

About More Enterprise Communications

More Enterprises Communications Network Inc. is a privately owned and operated media corporation comprised of radio stations serving San Diego. MEC Network's radio business includes market leaders Hip-Hop Blazin' 98.9 FM and Sports Talk Radio ESPN Radio 800 AM.

MEC Network, Inc. was founded in 1995 as an independent radio broadcasting corporation representing Cadena Baja California (CBC is the oldest and pioneer radio network with radio and TV Stations all over the State of Baja California Mexico).

Today, MEC Network, Inc. has significant resources invested in Programming, State of the Art Engineering, Marketing and Advertising. MEC Network, Inc. believes in its strong commitment to the local community.

About Arbitron

Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Arbitron Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes," or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which we have derived from information currently available to us. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward- looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:

-- successfully implement the rollout of our Portable People Meter(TM)
service;
-- successfully design, recruit, and maintain PPM panels that
appropriately balance research quality, panel size and operational
cost;
-- successfully obtain and/or maintain Media Rating Council accreditation
for our audience measurement services;
-- renew contracts with large customers as they expire;
-- successfully execute our business strategies, including entering into
potential acquisition, joint-venture, or other material third-party
agreements;
-- effectively manage the impact, if any, of any further ownership shifts
in the radio and advertising agency industries;
-- respond to rapidly changing technological needs of our customer base,
including creating new proprietary software systems and new customer
products and services that meet these needs in a timely manner;
-- successfully manage the impact on our business of any economic downturn
generally and in the advertising market in particular;
-- successfully manage the impact on costs of data collection due to lower
respondent cooperation in surveys, privacy concerns, consumer trends,
technology changes and/or government regulations; and
-- successfully develop and implement technology solutions to measure
multi-media and advertising in an increasingly competitive environment.

There are a number of important factors known to Arbitron that could cause actual events or our actual results to differ materially from those indicated by such forward-looking statements, including, without limitation, the factors discussed or referenced under the heading "ITEM 1A. - RISK FACTORS" in our Annual Report on Form 10-K for the year ended December 31, 2007, and elsewhere, and any subsequent periodic or current reports filed by us with the Securities and Exchange Commission.

In addition, any forward-looking statements contained in this document represent our estimates only as of the date hereof, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

First Call Analyst:
FCMN Contact:

Source: Arbitron Inc.

CONTACT: Jessica Benbow of Arbitron Inc., +1-410-312-8363,
jessica.benbow@arbitron.com

Web site:

http://www.arbitron.com/

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