Who Will Win Jager Ranch?

Who Will Win Jager Ranch?

Competitors on Toughest Cowboy Presented by Jagermeister Vie for a Piece of the American Dream, the Deed to Jager Ranch

DENVER, Feb. 6 /PRNewswire/ -- Grit Rock Rodeo and AEG's Toughest Cowboy Presented by Jagermeister is a rodeo revolution and the toughest reality show ever. The cowboys are just beginning their wild ride in the most mentally and physically demanding rodeo competition on the planet -- all with one thing in mind -- to win Jager Ranch, nestled in the foothills of the Colorado Rockies.

All rodeos are demanding, but the Toughest Cowboy events require its cowboys to compete in three gut wrenching, roughstock disciplines each night -- bareback riding, saddle bronc riding, and bull riding -- all in match play against one another. The competitors of this ultimate competition deserve nothing less than the ultimate prize -- their very own ranch. These are the only cowboys in the world who dare to ride two broncs and a bull in the same night. And this is the only competition where the Champion wins his own ranch.

"I can't think of anything I want more right now than to have the deed to Jager Ranch in my hand," said 2006 PRCA Bull Riding Champion BJ Shumacher. "Right now, that deed is what keeps me going after the exhausting three disciplines each night of competition."

The deed to Jager Ranch will be awarded to the champion of the Toughest Cowboy series. The road to Jager Ranch, is a grueling nine competitions, concluding on February 16 in Columbus, Ohio. For those tough enough to make it to the Championship round, they will need to make a historic commitment to toughness and grit as they will compete and ride an unprecedented six times in one night (4 broncs and 2 bulls). In addition, fans watching at home will have had the chance to get to know each of the cowboys, their stories and what makes each of them so unique.

"We knew there is one thing that every cowboy wants, a ranch, and together with our friends at Jagermeister, we were able to make the ultimate top prize a reality," said Tommy Joe Lucia, Vice President of Grit Rock Rodeo. "The prize is sure to make this competition even more intense than it already is."

"Jagermeister is the perfect shot for a tough drinker so it's only natural that we'd support the toughest in rodeo. It's incredibly exciting to watch who will win the Jager Ranch. May the best cowboy win!" said James Verrier, VP of Marketing for Sidney Frank Importing, US importers for Jagermeister.

The 10-episode second season of Toughest Cowboy kicked off on January 4, 2008 and is televised on FSN weekly in primetime (check your local listings) and then replayed Saturday nights at Midnight. Beginning with Episode 2, each tour stop will be televised and will take fans into the heart of the action to savor the triumph, suffer the anguish, and share the intensity of the ultimate challenge that is Toughest Cowboy Presented by Jagermeister.

About Grit Rock Rodeo

Grit Rock Rodeo is one of the largest producers of live and televised rodeo events in the world. Grit Rock Rodeo owns the World's Toughest Rodeo, a national touring rodeo that consists of World's Toughest Bulls and Broncs and Toughest Cowboy. Toughest Cowboy, a revolution in the sport which features 8 cowboys riding an unprecedented 3 times in a performance, was carried in 2007 on Fox Sports Net nationally. Grit Rock Rodeo also owns the license rights to the Wrangler ProRodeo Tour, which is the premier Tour of the Professional Rodeo Cowboys Association. The Wrangler ProRodeo Tour and the Ariat Playoffs of the Tour air nationally on Fox Sports Net and CBS Sports.

http://www.toughestcowboy.com/http://www.prorodeotour.com/http://www.bullsandbroncs.com/

About JAGERMEISTER

Imported from Germany and made with herbs and spices, Jagermeister is the most popular shot brand in the United States and the leading imported cordial. Known for its creative marketing and innovative promotions, Jagermeister is imported by Sidney Frank Importing Co., Inc. of New Rochelle, NY who encourages responsible drinking for those 21 and over. For more information, visit http://www.jager.com/.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, Toyota Sports Center, Toyota Park, NOKIA Theatre Times Square, NOKIA Theatre at Grand Prairie, Hollywood's El Rey Theatre, Seattle's WaMu Theatre, Minneapolis' Target Center and the just opened The O2, a 28-acre development located in the eastern part of London along the Thames River which includes a 20,000 seat arena and over 650,000sf of leisure and entertainment use; sports franchises throughout the world including the Los Angeles Kings (NHL), Los Angeles Riptide (MLL) and three MLS franchises in addition to overseeing privately held management shares of the Los Angeles Lakers (NBA). AEG developed and operates The Home Depot Center, a $150 million national training facility on the Campus of California State University Dominguez Hills in Carson, California designated as an "Official U.S. Olympic Training Site" by the United States Olympic Committee that includes major facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, action sports, beach volleyball, basketball and other sports.

The company's live entertainment division, AEG LIVE is one of the world's leading concert promotion and touring organizations that has recently promoted national tours on behalf of artists such as Prince, Bon Jovi, Kenney Chesney and Cheetah Girls as well as producing "A New Day ... " starring Celine Dion appearing exclusively at the Colosseum at Caesars Palace and the international museum tour of King Tut's artifacts.

AEG is overseeing the development of L.A. LIVE, a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring NOKIA Theatre L.A. LIVE, a 7,100-seat state-of-the-art live theatre, a 54-story, 1001-room convention center "headquarters" hotel, Club NOKIA at L.A. LIVE, a 2,200 capacity live music venue, a 14-screen Regal Cineplex, "broadcast" facilities for ESPN, along with entertainment, restaurant, residential and office space and additional arenas, O2 World, on a 45-acre site in the heart of Berlin, Citizen's Business Bank Arena in Ontario, California, Sprint Center in Kansas City, Missouri and in Las Vegas, Nevada.

http://www.aegworldwide.com/

http://www.toughestcowboy.com/

First Call Analyst:
FCMN Contact:

Source: Toughest Cowboy

CONTACT: Nick Ammazzalorso, Leader Enterprises, +1-310-318-4566,
nammazzalorso@leaderenterprises.com; or Sarah Zeiler, Jagermeister,
+1-619-857-2774, szeiler@sidneyfrank.com

Web site:

http://www.toughestcowboy.com/
http://www.jager.com/
http://www.aegworldwide.com/
http://www.prorodeotour.com/
http://www.bullsandbroncs.com/

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