Uxtensa New Media Enters Agreement with CCTV To Establish Exclusive Online Travel Channel

Uxtensa New Media Enters Agreement with CCTV To Establish Exclusive Online Travel Channel

HONG KONG, Feb. 19 /Xinhua-PRNewswire/ -- Uxtensa New Media Company Limited ("Uxtensa New Media" or the "Company") entered into agreement with CCTV.com in late 2007 to establish and operate China's largest travel information media platform -- "U.CCTV.com" and awarded with the exclusive operation right of the platform. As CCTV.com has been appointed as Official Internet/Mobile Phone Broadcaster of the Beijing 2008 Olympic Games on 18 February 2007, the Company has successfully obtained the exclusive right to arrange travel and accommodations for over thousands of athletes' families and guests based on its close relationship with CCTV.com. Recently, the Company has signed a direct investment agreement of over HKD30 million which will be led by Sino Katalytics Investment Corporation ("SKIC") to propel the future development of U.CCTV.com.

According to survey conducted by Data Center of the China Internet, in 2007, net users in China reached approximately 180.0 million and is expected to grow to 240.0 million in 2008 while the total online consumption reached RMB398.8 billion, representing the rising opportunities of ecommerce. To capture these upcoming opportunities, Uxtensa New Media secured the exclusive operation rights from CCTV.com to operate its online travel platform, and to establish the most reputable brand name in the online travel industry. Combining the competitive edge of CCTV's brand with the experience of the Company in planning, producing and distributing of TV programs, U.CCTV.com provides users with a supreme media platform for online travel services. The services provided by the platform included information broadcast and distribution, online travel services fulfillment, industry research, advertising operations and business travel information for global consumers.

Uxtensa New Media houses a strong TV travel program production team and one of the founders, Ms. Ma Ziyan possesses over 18 years of experience in media operations. Ms. Ma and her team started to provide advanced technology services to CCTV as well as being the pioneer team in developing the strategies for CCTV.com, helping CCTV.com to establish many achievements in the new media space. Based on the in-depth analysis and operation experience of her team and through application of new media, U.CCTV.com is expected to be China's premier online travel platform that integrates with rich information and entertainment services.

Different from other online travel services providers that only engaged in online travel and hotel reservations, or information of tourism spots, the production team of U.CCTV.com visits different famous tourism spots to film superb videos for potential travelers which will be shown both online and on TV selectively. With increasing popularity in online travel reservations as well as influence from TV and Internet, the Company believes U.CCTV.com can attract travelers to acquire online information and offer online travel services producers with sources of target consumers to motivate online consumption, which will lead the platform to become China's largest multimedia ecommerce platform of online travel.

In view of the increasing influence of online advertising in China in which the market size has reached RMB7.68 billion in 2007, the Company's professional production team of new media advertising, along with the reputation of CCTV, enables online travel services providers to distribute information to target consumers.

In addition to online activities, the Company also teams up with different travel agencies and various levels of government agencies to host a series of offline activities, such as theme tours and special travel packages, to drive local travel industry and discover new spots to expand the revenue sources of the project.

About Uxtensa New Media Company Limited

Established in 2001, Uxtensa New Media and its subsidiaries are mainly engaged in production of quality, cultural advertisement. Its main businesses include design and production of TV programs and advertisement, as well as content provider of all-round TV programs. In addition, the Company is committed to developing digital media technology and programs, organizing large cultural activities and providing travel services producers with new media value-added services. Most of the team members of Uxtensa New Media are media experts who help create quality programs for CCTV for over 10 years.

About Sino Katalytics Investment Corporation (Stock code: 2324)

Sino Katalytics Investment Corporation and its subsidiaries are principally engaged in investing in listed and unlisted companies in Hong Kong and China. In particular, the Company focuses on private equity opportunities as a result of an evolving regulatory and economic environment in China. The Company constantly seeks unique and promising investment opportunities in the financial services and telecommunications sectors.

Media Relations

PR ASIA Consultants Limited
Ms. Alice Li
Tel: +852-3183-0232
Fax: +852-2583-9138
Email: alice.li@prasia.net

Investor Relations

Sino Katalytics Investment Corporation
Ms. Sarah Tsang
Tel: +852-3421-0188
Fax: +852-3421-0198
Email: sarah@skic-group.com

Source: Sino Katalytics Investment Corporation;
Uxtensa New Media Company Limited

CONTACT: Alice Li Of PR Asia for UCCTV, +852-3183-0232, fax
+852-2583-9138, alice.li@prasia.net; Sino Katalytics Investment Corporation,
Sarah Tsang, +852-3421-0188, fax +852-3421-0198, sarah@skic-group.com

Web site: http://u.cctv.com/index.jsp

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