Shop at Home Reminisces with 'Flashback February'

Shop at Home Reminisces with 'Flashback February'

Second Oldest Shopping Network Celebrates Heritage During Last Month on Television

NASHVILLE, Tenn., Feb. 5 /PRNewswire/ -- Shop at Home network recently announced that the broadcast segment of the company will cease operations on March 7, 2008. Instead of gradually fading to black, the network is recreating some its most popular past programming during a month long "Flashback February" promotion. A series of reunion shows are in the works with special appearances by former on-air personalities rounding out the event.

"Many of our customers remember and relate to the shows Shop at Home produced in the late 1980s and throughout the 1990s," said Tim Engle, President of Shop at Home. "We decided to celebrate how Shop at Home has contributed to the electronic retailing industry by giving viewers a look into the past but as always with great product."

Shop at Home customers and viewers will recognize the following shows and hosts associated with the 21 year old network. The promotional schedule for "Flashback February" is:

-- The Knife Show Reunion
Tuesday, February 12
10pm --- 2am EST
Featuring hosts Shawn Lefler, Todd Boone and Tom O'Dell

-- The Sports Room Reunion
Friday, February 22
10pm --- 2am EST
Featuring hosts Don West, Eddie Lewis and Robert Chambers

-- The Coin Show Reunion
Friday, February 22
10pm --- 2am EST
Featuring hosts Robert Chambers and Jennifer Miller

Consumers can continue to purchase products from Shop at Home throughout the entire month with access to regular customer service hours and the standard 30-day return policy after the networks goes dark. www.shopathometv.com will remain fully operational. "We want to assure everyone that they can continue to shop confidently and we stand by our products and return policy just as we always have," noted Engle.

About Shop At Home

Nashville, Tennessee based Shop at Home was founded in 1986 and in its early days operated similarly to other well-known home shopping networks offering products across many broad categories. Today Shop At Home is geared distinctively toward the male demographic and focuses on collectibles such as coins, knives and swords, sports memorabilia and equipment, and quality timepieces. Popular Shop At Home programs include The Coin Vault, The Sports Room, and The Watch Show. Jewelry Television(TM) acquired Shop At Home from The E.W. Scripps Company in 2006 and announced in January that it would focus on transitioning the network's product categories to an Internet only based business.

First Call Analyst:
FCMN Contact:

Source: Shop at Home

CONTACT: Kelly Fletcher of Jewelry Television, +1-865-806-0996,
Kelly.fletcher@jtv.com, for Shop at Home

Web site:

http://www.shopathometv.com/

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