Ben Silverman of NBC / Universal to be Awarded the Prestigious "Honorary Rose" During the 48th Edition of the Rose d'Or Festival

Ben Silverman of NBC / Universal to be Awarded the Prestigious "Honorary Rose" During the 48th Edition of the Rose d'Or Festival

LUCERNE, Switzerland and LOS ANGELES, February 5/PRNewswire/ --

- The Rose d'Or Festival Will Take Place on the Shores of Lake Lucerne,
Switzerland From May 2-6, 2008

At a cocktail reception to be held this evening in Los Angeles at the
residence of the Consul General of Switzerland, Mr. Urban Frye, Festival
Director of the 48th Edition of the Rose d'Or Festival, will announce that
Mr. Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media
Studios, has been chosen to receive this year's Honorary Rose at the upcoming
Festival to be held in Lucerne, Switzerland from May 2- 6, 2008.

The Honorary Rose, which is presented to an individual who has made a
significant impact on the television industry, will be presented to Mr.
Silverman during the gala dinner and award ceremony on the evening of May
6th. Past Honorary Rose recipients have included: Benny Hill, Quincy Jones,
Monty Python, John de Mol, Herb Granath, Ricky Gervais, and most recently Ben
Elton in 2007.

"I would like to congratulate Ben Silverman on being awarded the
prestigious Honorary Rose. The winner of this award is carefully
considered by the Rose d'Or organization and presented to someone who is
renowned in the industry for their contribution to television," commented
Frye. "We look forward to welcoming Ben to the shores of Lake Lucerne in
May."

Founded in 1961, The Rose d'Or Festival is one of the most important
Festivals for entertainment and arts programmes. The Festival's goal has
always been to reward originality, quality and creativity in entertainment
programming, and to encourage excellence in television and new media.

Each year, the Rose d'Or draws the best of the year's new television
programming, representing approximately 40 countries worldwide. Entry forms
for the Rose d'Or competition are sent to more than 2000 producers and
broadcasters, internationally.

This year eight coveted Rose d'Or Awards will be presented to the top
winners in each of the following categories: Comedy, Sitcom, Drama,
Entertainment, Reality, Game Show, Arts Documentary and Performing Arts. In
addition to the Honorary Rose for Mr. Silverman, an award for Best
Entertainer and Best of 2008 will be presented to the most outstanding
performer and outstanding program respectively, across all genres of
programming.

Ben Silverman became Co-Chairman, NBC Entertainment and Universal Media
Studios, in May 2007. Earlier, Silverman launched Reveille, a leading
production and distribution company focusing on exploiting worldwide
intellectual property rights that adapted such international hits as 'Ugly
Betty' and 'The Office'. In addition, he is the co-creator and executive
producer of 'The Biggest Loser', 'American Gladiators', 'Nashville Star',
'Blow Out', '30 Days' and 'House of Boateng' (as well as executive producer
of the acclaimed 'The Tudors'). Under his leadership, Reveille became the
world leader in creating integrated marketing opportunities for the
advertisers and developing alternative financing paradigms for the television
business.

Accreditation and press office Rose d'Or

The best way to cover the event is to send a journalist to Lucerne, but
if you just want to report from afar, we'll be happy to send you the latest
news releases when they're hot off the press, both in the run-up to the event
and during the five days of the festival itself. What we need from you are:

Name of Journalist(s)
Name of Publication/Station
Number of readers/listeners/viewers
Contact email address, Contact phone number, Contact fax number
Website, Postal address

Internet: http://www.presseportal.ch

Contact:

Marlies Keck, Manager Press Office
Publicum pmi AG, Zurich
Tel.: +41-41-242-09-05
E-Mail: press@rosedor.ch

Internet: http://www.rosedor.com

Contact:

Sheila Morris
Morris Marketing
E-Mail: sheila@morrispr.com

Rebecca Marks
NBC/Universal
E-Mail: Rebecca.marks@nbcuni.com

Source: Rose d'Or

Contact: Marlies Keck, Manager Press Office, Publicum pmi AG, Zurich, Tel.: +41-41-242-09-05, E-Mail: press@rosedor.ch; Contact: Sheila Morris, Morris Marketing, E-Mail: sheila@morrispr.com; Rebecca Marks, NBC/Universal, E-Mail: Rebecca.marks@nbcuni.com

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