Seminole Hard Rock Entertainment and Seminole Hard Rock International Name New Directors and Managers

Seminole Hard Rock Entertainment and Seminole Hard Rock International Name New Directors and Managers

HOLLYWOOD, Fla., Feb. 6 /PRNewswire/ -- Seminole Hard Rock Entertainment, Inc., (SHRE, Inc.), and Seminole Hard Rock International, LLC, (SHRI, LLC), parent companies of Hard Rock International, today announced the appointment of four new individuals to serve on the Board of Directors of SHRE, Inc. and SHRI, LLC.

They join Jim Shore, James F. Allen and Brad Buchanan as directors of SHRE, Inc. and managers of SHRI, LLC. They are:

-- Richard Bowers Jr., the current Vice Chairman of the governing Tribal
Council of the Seminole Tribe of Florida. Bowers also serves as
President of Seminole Tribe of Florida, Inc., which directs certain
business interests of the Tribe;

-- Elrod Bowers, the current Chief Operating Officer of the Seminole
Tribe of Florida;

-- Robert L. Gips, special counsel on Indian affairs at the law firm of
Drummond, Woodsum & MacMahon in Portland, Maine; and

-- Michael D. Rumbolz, Chairman and Chief Executive Officer of Cash
Systems, Inc., a NASDAQ-listed company focused on the casino cash
access industry.

About the Seminole Tribe of Florida

The Seminole Tribe of Florida, through its wholly-owned subsidiary, Seminole Hard Rock Entertainment, Inc., acquired Hard Rock International in March, 2007. The Tribe operates Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, Fla. Five other Seminole Casinos are located in Coconut Creek and Hollywood, Fla., as well as in Immokalee, near Naples, on the Brighton Reservation northwest of Lake Okeechobee and on the Big Cypress Reservation south of Lake Okeechobee. The Seminole Tribe pioneered Indian Gaming with the opening of a high-stakes bingo hall in Hollywood in 1979.

About Hard Rock International

With 125 high-energy Hard Rock Cafes and nine hotels/casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. For more information on Hard Rock, visit www.hardrock.com.

First Call Analyst:
FCMN Contact:

Source: Seminole Hard Rock Entertainment, Inc.

CONTACT: Gary Bitner, for the Seminole Tribe of Florida,
+1-954-849-9201

Web site:

http://www.hardrock.com/

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