PR Newswire Broadcast Minute for Thursday, February 7, 2008

PR Newswire Broadcast Minute for Thursday, February 7, 2008

comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads

comScore, a leader in measuring the digital world, has released the results of its annual Super Bowl post-game survey. With two large market teams and the New England Patriots' quest for a perfect season on the line, the television broadcast averaged a record 97 million viewers throughout the game, making the event even more important than usual for this year's advertisers.

The most popular advertiser during the Super Bowl was Anheuser-Busch, whose commercials for Bud and Bud Light scored well amongst viewers, with nearly half indicating they would most like to see the commercials again. Beverage spots were particularly popular this year, with a large percentage of respondents saying they would also like to see ads for Pepsi and Coca Cola again.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3660496

Nation's Top Divorce Lawyers Note Dramatic Rise in Electronic Evidence

A resounding 88 percent of the nation's top divorce attorneys say they have seen an increase in the number of cases using electronic data as evidence during the past five years. That's according to a recent survey of the American Academy of Matrimonial Lawyers. E-mail takes the lead as the most commonly used form of technological evidence, with 82 percent citing it as the main source. Interestingly, the survey also reveals that wives are more likely to make use of electronic evidence than husbands.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3660229

More Than Money; Survey Finds Salary Is Top Draw for Job Candidates but Benefits Nearly as Popular

A recent survey by Robert Half International suggests that successfully wooing job candidates takes more than salary alone. While 37 percent of chief financial officers interviewed said offering higher compensation than competitors is the most effective incentive for attracting accounting professionals, nearly as many felt the benefits package had the greatest influence, up from just two percent five years ago.

The findings also suggest traditional incentives are a higher priority today: While the popularity of benefits surged, the number of financial executives who feel telecommuting and flexible work schedules are the top draw fell 20 points, from 33 percent in 2003 to 13 percent in 2008.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3659902

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com .

PRNewswire -- Feb 7
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