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Monday, February 25, 2008

Nickelodeon Taps Rising Star Lily Collins for Network Hosting Duties

Nickelodeon Taps Rising Star Lily Collins for Network Hosting Duties

Ms. Collins to Report on Current Trends in Entertainment and Pop Culture

SANTA MONICA, Calif., Feb. 25 /PRNewswire/ -- Nickelodeon, the number one network for kids, has tapped the talents of 18-year-old Lily Collins to keep tween viewers up-to-date on the latest and greatest trends in entertainment and pop culture, it was announced today by Paula Kaplan, Executive Vice President, Talent and West Coast General Manager, Nickelodeon/MTVN Kids and Family Group. Ms. Collins will be seen in various interstitial programming spots airing throughout the day and evening on Nickelodeon, reporting from the sets of Nick series, movie premieres, awards shows, concerts and other celebrity events. Ms. Collins will also host daily 30 second updates that inform on current music, movie, fashion and celebrity news and join current host J Boogie to contribute reports to the weekend TEENick block.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080225/NYM076)

"Lily is a natural in front of the camera," said Ms. Kaplan. "She can think on her feet and is comfortable interviewing a wide range of people -- from the biggest stars in Hollywood to the kid who just got slimed at the mall. As a rising young star herself, she's totally plugged into the latest entertainment and pop culture trends."

No stranger to the camera, the entertainment industry has been a big part of Collins' life from the time she was born in West Sussex, England. The daughter of superstar musician Phil Collins, she started acting when she was an infant with a role on the British version of the television series "Growing Pains." Ms. Collins moved to Los Angeles with her mother at age six, where she later took her love of acting and singing to the stage, performing musical theater and drama at the Youth Academy for Dramatic Arts. She discovered her passion for journalism at age 15, when she began working for the popular fashion magazine ELLEGIRL UK, where she designed a page informing readers on current Hollywood trends and Los Angeles hot spots. Encouraged by positive reader response, Ms. Collins extended her interest in writing and reporting to television with a guest correspondent stint last summer on Nickelodeon's "Slime Across America" tour. She has also ventured into the world of modeling and is currently signed with NEXT modeling agency. Ms. Collins is a graduate of the prestigious Harvard Westlake High School in Los Angeles and currently attends the University of Southern California's Annenberg School for Communications where she is studying broadcast journalism. She is the first college representative to sit on the board of The Maple Counseling Center, where she is an advocate of the "teens helping teens" program through peer support groups.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080225/NYM076
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN9
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Jennifer Musselman, +1-310-752-8205,
Jennifer.musselman@mtvstaff.com, or Mirian Arias, +1-212-846-7653,
Mirian.arias@nick.com, both of Nickelodeon

Web site:

http://www.nick.com/


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