Liquidus Presents the Future of Video-Based Classified Advertising

Liquidus Presents the Future of Video-Based Classified Advertising

Revolutionary platform for digital cable video-on-demand (VoD), broadcast TV and the Web

Live in 28 Digital Cable Markets Nationwide

CHICAGO, Feb. 5 /PRNewswire/ -- Liquidus, a pioneer of video-based classified advertising, today announced the official launch of a revolutionary video-based classified advertising technology platform. The company has been flying under the radar since 2005, when it aligned with Comcast Spotlight to help forge this advertising niche in the video-on-demand (VoD) side of the business facilitating interactive TV.

Liquidus is in the process of providing Interactive TV advertising services to multiple cable companies including Comcast, the nation's leading provider of cable, entertainment and communications products and services. Moreover, its online video product extension (VideoLink) is ubiquitously available to Internet advertisers in the online side of the business.

"Like any other industry, advertising is being affected by technology, and Liquidus is leading the charge by bringing high-quality, affordable, and easy to use video production capabilities to advertisers everywhere, regardless of size," said Chris Shipley, executive producer of the DEMO conference, where Liquidus presented last week. "For the same cost as a black and white ad, advertisers can have professional looking video-based ads that are accessible online or through most major cable operators' video on demand service, which makes for a very comprehensive and attractive offering."

The Liquidus technology platform revolutionizes video-based advertising, allowing advertisers to create and distribute locally-tailored video ads quickly, easily and cost-effectively on digital cable VoD, the Internet and standard TV. Advertisers can leverage existing creative assets such as digital photos to assemble and distribute video ads via a user-friendly web interface. And unlike any other player in this space, Liquidus can create and distribute video ads on a mass scale. Liquidus is producing tens of thousands of videos per week, which is expected to grow to 150,000 videos per week by mid-2008 and will still not be close to capacity. And in the near future, these capabilities will expand to other media channels, including mobile devices.

"Today is a big day for the future of video-based advertising," said Todd Holmes, CEO and co-founder of Liquidus. "We have a proven solution that solves the major hurdles advertisers have faced to date -- dated ads, poor user interface and no way to generate localized ads on a mass scale nationwide. Customers can now advertise on TV and the Internet 24/7, place ads locally or nationally, and modify ads quickly so the content is always fresh. Traditional mass-market advertising is dead."

Liquidus' product offering includes the following:

-- VoD Ads Created through SpotSense
SpotSense is Liquidus' online interface that allows advertisers to
create and modify VoD ads on a weekly basis, a significant turnaround
advantage over competitors. VoD ads remain live 24/7. It allows users
to select products (like autos or real estate) and the markets (and
therefore cable operators) in which the VoD ads will run, and also use
the video ads to distribute online via a product called VideoLink.

-- Online Video Ads (VideoLink) through SpotSense
VideoLink is Liquidus' online offering that allows advertisers to
create, distribute and modify existing ads in real-time, regardless of
incidence or location. As a result, when VideoLink ads are updated
they will automatically update in every location, ensuring the most
current ads are being shown across the Internet. Similar to VoD ads,
VideoLink ads remain live 24/7.

"For a lower price than a black-and-white print classified ad, Liquidus can produce and place high-quality ads utilizing the sensory power of video on TV and the Web," said Kirk Davis, co-founder and EVP of Liquidus. "And more importantly, consumers are put in the driver's seat by allowing them to shop for products with a remote control from the living room couch as they would on the Web, but more comfortably."

About Liquidus

Liquidus' goal is to work with Comcast and other cable operators to revolutionize video-based advertising by allowing advertisers to create and distribute video classified ads quickly, easily and cost-effectively on digital cable video-on-demand (VoD), the Internet and standard TV. The result is engaging ads that put consumers in control, allowing advertisers to reach qualified buyers who are actively searching for products. Liquidus allows its customers to advertise on TV and the Internet 24/7, place ads locally or nationally on a mass scale, and modify ads quickly so the content is always fresh. Since pioneering this advertising niche in 2005, the Liquidus platform has been deployed or is being trialed by most of the major cable operators (MSOs) in the U.S. including Comcast and Charter. Chicago-based Liquidus is privately held and funded. For more information on Liquidus, please visit http://www.liquidusmedia.com/. Also, after February 22, visit http://www.onsearchlight.com/.

First Call Analyst:
FCMN Contact:

Source: Liquidus

CONTACT: Michael Beno, +1-312-329-3970, benom@ruderfinn.com, for
Liquidus

Web site:

http://www.liquidusmedia.com/
http://www.onsearchlight.com/

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