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Friday, February 22, 2008

Linea-Pro Titanium Flat Iron Takes the Lead at the Oscars

Linea-Pro Titanium Flat Iron Takes the Lead at the Oscars

LOS ANGELES, Feb. 22 /PRNewswire/ -- The spotlight is on Oscar night hair once again, as Hollywood's top stylists create glamorous looks for 2008's Academy Award nominees, presenters and attendees.

This season stylists will carry an exciting new take on the traditional flat iron in their professional kits. Ionic, sleeker, slimmer, and ruler- sized with extra-long plates to speed styling time, it's the revolutionary Linea-Pro Titanium Flat Iron, renowned for it's geeky-cool features and a modern, edgy look.

Star stylists ready to use the Linea-Pro Titanium Flat Iron on Oscar night include Robert Vetica, who will be designing the hair of Best Actress nominee Marion Cotillard ("La Vie En Rose") and presenter Hillary Swank; Jenny Cho styling Best Supporting Actress nominee Amy Ryan ("Gone Baby Gone"); Adir Abergel styling Oscar presenter Jennifer Garner; and Daniel Howell styling Diane Lane.

A top celebrity favorite, the professional Linea-Pro Titanium Flat Iron has pioneered longer, thinner plates that can style hair up to 50% faster and take larger sections without pulling or snagging. Heating up in seconds, the mirror-smooth Titanium plates glide through the hair, effortlessly producing smoother, silkier and shinier results. It holds its temperature steady, no small feat in the flat iron world, and advanced digital technology ensures the plates maintain consistent heat without temperature drops or cold spots. The Linea-Pro Titanium Flat Iron is also the only iron in the world with a Digital Remote Control temperature guide on its cord, making the iron itself lighter and easier to maneuver. In fact, at a mere 7.3 ounces, the Linea-Pro Titanium Flat Iron can be used like a wand for easier styling, and can also curl and wave.

Oscar stylists will be using Linea-Pro Titanium Iron in matte silver color. The high-tech iron is also available in a Louis Vuitton-inspired red leopard, matte gold, matte black and an Alexander McQueen-inspired skulls pattern.

The Linea-Pro Titanium Flat Iron ($199.00) is sold in professional salons and at Henri Bendel (1-800-HBENDEL / http://www.henribendel.com/).

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080222/NYF054
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN11
PRN Photo Desk, photodesk@prnewswire.com
Source: Linea-Pro

CONTACT: Jon Feldman or Anne Hardy, both of the AHPR Group,
+1-212-496-6585, ah@ahprgroup.com


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