AT&T Races Into 2008 With Multiplatform Motorsports Campaign and Focus on Commitment to Fans and Communities

AT&T Races Into 2008 With Multiplatform Motorsports Campaign and Focus on Commitment to Fans and Communities

Service Vans Across the Country to Be Wrapped With No. 31 AT&T Chevrolet Graphics to Promote Safe Driving Initiative; AT&T to Host Race Break Feature During FOX Sports NASCAR Broadcasts

SAN ANTONIO, Feb. 15 /PRNewswire-FirstCall/ -- Racing fans, fasten your seatbelts. AT&T Inc. (NYSE:T) announced today the major components of the company's 2008 multiplatform motorsports campaign, which promises to be an exciting, unforgettable ride. To promote its sponsorship in stock car racing's elite-level circuit, AT&T has developed a creative campaign that includes a fully branded integration into FOX Sports NASCAR broadcasts -- titled "AT&T Race Break" -- as well as heavy promotion of its Safe Driving public service initiative, which is a pillar of AT&T's larger Be Sensible public awareness campaign. AT&T has been the primary sponsor for a professional stock car racing team for more than a decade.

Hosted by Emmy-winning FOX Sports broadcaster Chris Myers and champion crew chief Jeff Hammond, the "AT&T Race Break" segments will broadcast live from the "Hollywood Hotel" -- FOX Sports' mobile trackside studio. During breaks in racing action, "AT&T Race Break" segments will give viewers the latest in racing news and exclusive insight from the world of NASCAR. In addition, AT&T will use the platform to promote racing-related streaming video content available exclusively to its wireless subscribers.

To start the season, and to promote the Safe Driving initiative, AT&T will customize approximately 200 service vans across the country to reflect the look and feel of the No. 31 AT&T Chevrolet. Driver Jeff Burton will be on hand when the first wrapped vehicle is rolled out Friday, Feb. 15, at the Daytona Speedway AT&T retail store (Daytona Beach, Fla.). At the unveiling, Burton will officially sign the Safe Driving pledge, along with Rudy Hermond, vice president and general manager, AT&T North Florida, and a representative service van driver.

"We're extremely excited to continue our commitment and involvement with stock car racing for 2008," said Tim McGhee, director of National Sponsorships for AT&T. "Everyone is revved up and ready to go! We really want to use our platform this year to increase public awareness of our Safe Driving program, which encourages everyone -- including our more than 50,000 employees who drive AT&T company vehicles -- to make safety their first priority while driving. Teaming with Jeff Burton, a well-known advocate of driver safety, is a natural fit for AT&T's campaign."

The Safe Driving pledge that Jeff Burton and the service van drivers will sign include the following tips:

-- Ask passengers to help by changing the CD or radio station, placing a
mobile phone call or reading directions to you.
-- If you don't have a passenger, wait until you come to a complete stop
at a red light or stop sign before changing the CD or radio station.
-- If you need to make or take a call, wait until your trip is complete
and your car is safely stopped.
-- Never use your phone to take pictures, send and read messages, record
video or watch video while driving.
-- It's best not to eat and drive at the same time. If you're traveling
with someone, take turns driving while the passenger eats.
-- Avoid stressful or emotional conversations with passengers while
driving.
-- Don't be a "rubbernecker." Let your passengers do the sightseeing while
you drive.
-- Make safety your most important call. In the case of any emergency, a
mobile phone can be a very useful tool. Remember, dialing 911 is always
a free call.

Burton, one of professional racing's most noted safety advocates, will also make numerous personal appearances in key markets throughout the season, including engagements to speak with high school students on the importance of safe driving and how to safely use wireless products while on the road. For more information on AT&T's Be Sensible public awareness campaign, visit http://wireless.att.com/be-sensible.

For more information on AT&T racing news, visit http://www.att.com/racing.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com

Source: AT&T Inc.

CONTACT: Lauren Butler of AT&T, mobile, +1-404-405-5623,
lbutler@attnews.us

Web site:

http://www.att.com/

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