Win a $20,000 Home Makeover in the Renuzit(R) Tri Scents(TM) 'Transform Your Home With Tanya Memme' Promotion

Win a $20,000 Home Makeover in the Renuzit(R) Tri Scents(TM) 'Transform Your Home With Tanya Memme' Promotion

SCOTTSDALE, Ariz., Jan. 28 /PRNewswire/ -- Think you've got what it takes to win a $20,000 home makeover? Show us! Renuzit(R) Tri Scents(TM) air freshener and Tanya Memme, host of the A&E* Emmy-nominated hit show "Sell This House," have teamed up to challenge Americans to transform their home using Renuzit(R) Tri Scents(TM), a new line of electric scented oil air fresheners.

It's easy to enter. Starting today through March 30, 2008, visit the Renuzit(R) Tri Scents(TM) "Transform Your Home With Tanya Memme" Promotion at www.triscents.com to register, and then upload a video or photo and essay demonstrating three ways you've incorporated the product into your home. Entries will be judged on three criteria: Integration of product, Creativity, and Overall Presentation. Send in your serious, wacky, fun and wildly creative ways Renuzit(R) Tri Scents(TM) helps you tackle those tough problem areas in the home.

"Often the smallest changes, such as incorporating a new scent into the home, have the biggest payoffs," said Tanya Memme, host of "Sell This House" on A&E. "Show us how you've solved those household problem areas with Renuzit(R) Tri Scents(TM), and you could win a $20,000 home makeover complete with my expert advice."

Renuzit(R) Tri Scents(TM) is the first dynamic, electric scented oil air freshener with three harmonious scents available in the United States and is the perfect complement to any room. The product is available in Seaside Breezes(TM) and Morning Meadow fragrance palettes. Each scent palette comprises three harmonious fragrances that transition throughout the day, keeping your home renewed and subtly smelling fresh. The product is available at retail locations for a MSRP of $9.99 for the starter kit, which features a reusable plug-in warmer, and $4.99 for refill units.

After the entry deadline, 10 finalists will be selected, and consumers can return to the website and vote for a winner. In addition to the $20,000 grand prize, a second place prize of $3,000 and a third place prize of $2,000 will also be awarded.

For official promotion rules and regulations or to learn more about Renuzit(R) Tri Scents(TM), please visit www.triscents.com.

Hi-res photography and images of Renuzit(R) Tri Scents(TM) and Tanya Memme are available upon request.

*AETN is not a Sponsor of this promotion and bears no liability or responsibility herein.

About Renuzit(R):

Renuzit(R) offers a wide variety of air care products including sprays, plug-ins and adjustable cones. Visit www.renuzit.com for more information.

About The Dial Corporation:

The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and is one of America's leading manufacturers of consumer products including Dial(R) soaps, Purex(R) laundry detergents, Renuzit(R) air fresheners and Right Guard(R) antiperspirants/deodorants. Dial products have been in the American marketplace for more than 100 years. For more information about The Dial Corporation, visit the company's website at: www.dialcorp.com.

About Henkel North America:

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care and Adhesives Technologies - and ranks among the Fortune Global 500 companies. In fiscal 2006, Henkel generated sales of 12.740 billion euros and operating profit of 1,298 million euros. Our 53,000 employees worldwide are dedicated to fulfilling our corporate claim, "Henkel - A Brand Like a Friend," and ensuring that people in more than 125 counties can trust in brands and technologies from Henkel.

Media contact:
Anne Polito
Kaleidoscope Marketing Group
Phone: 843-284-4801
Email: apolito@kmgusa.com

First Call Analyst:
FCMN Contact:

Source: The Dial Corporation

CONTACT: Anne Polito of Kaleidoscope Marketing Group, +1-843-284-4801,
apolito@kmgusa.com

Web site:

http://www.dialcorp.com/
http://www.triscents.com/

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