Sundance Channel Programming Now Available on Verizon Wireless' V CAST Service

Sundance Channel Programming Now Available on Verizon Wireless' V CAST Service

Daily Updates from 2008 Sundance Film Festival will be Available Jan. 17-27

NEW YORK, BASKING RIDGE, N.J., and LAS VEGAS, Jan. 8 /PRNewswire/ -- From 2008 International CES, Sundance Channel and Verizon Wireless announced today that Sundance Channel's short form programming is now available on Verizon Wireless' V CAST Video service. The perfect mobile companion for customers who prefer independent films and programming, Sundance Channel on V CAST includes video clips from prior Sundance Film Festival coverage, as well as animated and live action short films and Sundance Channel original programming. In addition, daily video clips from Sundance Channel's "Festival Updates" from the 2008 Sundance Film Festival will be available to V CAST customers from Jan. 17-27, 2008.

Verizon Wireless V CAST Video customers can check out the following programming on Sundance Channel on V CAST:

-- Daily updates from the 2008 Sundance Film Festival starting Jan. 17,
2008
-- Clips from prior Sundance Film Festival coverage featuring Robert
Redford and Crispin Glover
-- Animated green short films including "Yung Yeti" by Cole Gerst,
"Breakfast" by Bob Fox and "Wasted" by Casey Safron
-- Live action short films including "Electric Cars" directed by Anita
McGee and "Not Pretty, Really" directed by Mark McKinney
-- Segments from Sundance Channel's original series "Big Ideas for a Small
Planet"

"We are thrilled to bring Sundance Channel content to Verizon Wireless' mobile audience," said Christopher Barry, senior vice president of digital media and business strategy for Sundance Channel. "We also look forward to showcasing original film projects that are developed with the small screen in mind during 2008."

Ryan Hughes, vice president of digital programming for Verizon, said, "Verizon Wireless provides customers the content they want how they want it, and we are thrilled to extend an array of content from Sundance Channel to our customers."

Throughout the year Sundance Channel's content line-up will also include film and documentary clips, thematic stunts around key events (e.g., Earth Day) and short film projects developed for the small screen.

Customers with select V CAST-enabled phones can check out V CAST whenever they want for just $3.00 for 24-hour use or by signing up for the $15.00 V CAST VPak monthly subscription, which also includes access to Verizon Wireless' ESPN MVP, Get It Now(R) and Mobile Web 2.0(SM) services. Customers get unlimited basic video -- including Sundance Channel -- but application download fees apply for 3D games and premium video. There are no airtime or megabyte charges to download, stream or watch V CAST content with any V CAST subscription.

For more information about V CAST from Verizon Wireless, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 63.7 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 68,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Sundance Channel

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, CBS and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

First Call Analyst:
FCMN Contact:

Source: Verizon Wireless

CONTACT: Jeffrey Nelson of Verizon Wireless, +1-908-559-7519,
Jeffrey.Nelson@verizonwireless.com; or Sarah Eaton, +1-212-708-8043,
sarah.eaton@sundancechannel.com, or Katie Lanegran, +1-212-708-8044,
katie.lanegran@sundancechannel.com, both of Sundance Channel

Web site:

http://www.verizonwireless.com/
http://www.verizonwireless.com/multimedia
http://www.sundancechannel.com/

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