'NFL PLAYERS Helmets Off: Lights, Camera, Action!' to Air Throughout the Month of January on FSN

'NFL PLAYERS Helmets Off: Lights, Camera, Action!' to Air Throughout the Month of January on FSN

WASHINGTON, Jan. 3 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, presents "NFL PLAYERS Helmets Off: Lights, Camera, Action!" the final episode of the 2007 "NFL PLAYERS Helmets Off" season. Created and produced by NFL PLAYERS, this half-hour program takes fans behind-the-scenes to find out which NFL players have the skills to dazzle audiences off the field during the making of four nationally-televised commercials.

Check out some of the NFL's biggest names, including Maurice Jones-Drew (Jacksonville), Matt Hasselbeck (Seattle), Todd Heap (Baltimore), Devin Hester (Chicago), Larry Johnson (Kansas City), LaDainian Tomlinson (San Diego), Jonathan Vilma (New York Jets), and DeMarcus Ware (Dallas), as they square off in a pick-up game at the park for the latest installment of the Campbell's Chunky Soup commercial. Hester then joins fellow NFL super sophomores Reggie Bush (New Orleans) and Vince Young (Tennessee) to impart words of wisdom to the rookies of 2007 for EA Sports' "NFL Madden 08" campaign.

With a little help from Hollywood, watch as Chicago Bears Brendon Ayanbadejo, Muhsin Muhammad, and Nathan Vasher team up with Reebok to transform sunny Southern California into the chilly confines of mid-winter Chicago. Finally, it's off to New Orleans, where Drew Brees, Marques Colston, and Deuce McAllister lead the Saints as they go marching into the New Orleans Superdome for Visa.

Tune in to see who shines the brightest and how each NFL player reacts to the Hollywood spotlight in "NFL PLAYERS Helmets Off: Lights, Camera, Action!" airing all month on FSN. Visit http://www.nflplayers.com/ to catch a sneak peek of the show and check your local listings for air dates and times.

ABOUT NFL PLAYERS: Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates more than 4,000 player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, visit http://www.nflplayers.com/.

(Regional broadcast schedule follows. For up-to-date schedule, please visit

NFLPLAYERS.com)

NFL PLAYERS HELMETS OFF '07-'08 #6
LIGHTS, CAMERA, ACTION!
Length: 0:30

Network - Date - Time - Zone - L, D, R
FSN ARIZONA Thu - 01/03/2008 03:00 PM Mountain-Arizona Delay
FSN ARIZONA Sat - 01/12/2008 08:00 AM Mountain-Arizona Delay
FSN BAY AREA Thu - 01/03/2008 06:30 PM Pacific Delay
FSN BAY AREA Sat - 01/05/2008 08:00 AM Pacific Delay
FSN BAY AREA Sat - 01/12/2008 08:30 AM Pacific Repeat
FSN BAY AREA Sat - 01/19/2008 08:00 AM Pacific Repeat
FSN DETROIT Thu - 01/03/2008 03:00 PM Eastern Delay
FSN DETROIT Sat - 01/05/2008 01:00 PM Eastern Delay
FSN FLORIDA Thu - 01/03/2008 03:00 PM Eastern Delay
FSN FLORIDA Sat - 01/05/2008 01:00 PM Eastern Delay
FSN FLORIDA Sat - 01/12/2008 12:00 PM Eastern Repeat
FSN MIDWEST Wed - 01/02/2008 02:00 PM Central Repeat
FSN MIDWEST Thu - 01/03/2008 03:00 PM Central Delay
FSN MIDWEST Thu - 01/03/2008 07:30 PM Central Repeat
FSN MIDWEST (Non-Pacers) Thu - 01/03/2008 02:00 PM Central Repeat
FSN MIDWEST Sun - 01/06/2008 06:30 AM Central Delay
FSN MIDWEST Mon - 01/07/2008 06:30 AM Central Repeat
FSN MIDWEST Sat - 01/12/2008 06:30 PM Central Delay
FSN MIDWEST Tue - 01/15/2008 06:30 PM Central Repeat
FSN MIDWEST Wed - 01/16/2008 06:30 AM Central Repeat
FSN MIDWEST Thu - 01/17/2008 07:30 PM Central Repeat
FSN MIDWEST Tue - 01/22/2008 07:30 PM Central Repeat
FSN MIDWEST Wed - 01/30/2008 06:30 PM Central Repeat
FSN NEW YORK Thu - 01/03/2008 08:30 AM Eastern Repeat
FSN NEW YORK Thu - 01/03/2008 03:00 PM Eastern Delay
FSN NEW YORK Thu - 01/10/2008 05:00 PM Eastern Delay
FSN NEW YORK Fri - 01/25/2008 05:00 PM Eastern Repeat
FSN NEW YORK Sat - 01/26/2008 07:30 PM Eastern Repeat
FSN NORTH Thu - 01/03/2008 03:00 PM Central Delay
FSN NORTH Sat - 01/05/2008 10:00 PM Central Delay
FSN NORTH Sat - 01/12/2008 05:30 PM Central Delay
FSN NORTH Sat - 01/19/2008 12:30 PM Central Delay
FSN WISCONSIN Thu - 01/03/2008 03:00 PM Central Delay
FSN WISCONSIN Sat - 01/05/2008 12:30 PM Central Delay
FSN WISCONSIN Sat - 01/05/2008 10:00 PM Central Repeat
FSN WISCONSIN Sat - 01/12/2008 05:30 PM Central Delay
FSN WISCONSIN Sat - 01/19/2008 12:30 PM Central Delay
FSN NORTHWEST Wed - 01/02/2008 12:30 PM Pacific Repeat
FSN NORTHWEST Thu - 01/03/2008 03:00 PM Pacific Delay
FSN NORTHWEST Sat - 01/12/2008 02:30 AM Pacific Delay
FSN NORTHWEST Wed - 01/16/2008 12:30 PM Pacific Repeat
FSN NORTHWEST Wed - 01/30/2008 12:30 PM Pacific Repeat
FSN OHIO Thu - 01/03/2008 03:00 PM Eastern Delay
FSN OHIO (Non-Cavaliers) Wed - 01/16/2008 12:30 PM Eastern Repeat
FSN OHIO Sat - 01/26/2008 08:00 PM Eastern Repeat
FSN OHIO (Non Blue Jackets) Wed - 01/30/2008 12:30 PM Eastern Repeat
FSN PITTSBURGH Thu - 01/03/2008 03:00 PM Eastern Delay
FSN PITTSBURGH Sat - 01/19/2008 01:00 PM Eastern Delay
FSN ROCKY MOUNTAIN Thu - 01/03/2008 03:00 PM Mountain Delay
FSN ROCKY MOUNTAIN Sun - 01/06/2008 07:00 AM Mountain Delay
FSN SOUTH Thu - 01/03/2008 03:00 PM Eastern Delay
FSN SOUTH Sat - 01/05/2008 01:00 PM Eastern Delay
FSN SOUTHWEST Thu - 01/03/2008 03:00 PM Central Delay
FSN SOUTHWEST Sat - 01/05/2008 11:30 AM Central Delay
FSN WEST Thu - 01/03/2008 03:00 PM Pacific Delay
FSN WEST Sat - 01/05/2008 07:00 PM Pacific Delay
COMCAST MID ATLANTIC Sun - 01/06/2008 09:30 AM Eastern Delay
COMCAST MID ATLANTIC Mon - 01/07/2008 03:30 PM Eastern Repeat
COMCAST MID ATLANTIC Sun - 01/13/2008 09:30 AM Eastern Repeat
COMCAST MID ATLANTIC Mon - 01/14/2008 03:30 PM Eastern Repeat
COMCAST MID ATLANTIC Sun - 01/20/2008 09:30 AM Eastern Repeat
COMCAST MID ATLANTIC Mon - 01/21/2008 04:30 PM Eastern Repeat
COMCAST MID ATLANTIC Sun - 01/27/2008 09:30 AM Eastern Repeat
COMCAST MID ATLANTIC Mon - 01/28/2008 03:30 PM Eastern Repeat
COMCAST NEW ENGLAND Thu - 01/03/2008 03:00 PM Eastern Delay
COMCAST NEW ENGLAND Sat - 01/05/2008 06:00 PM Eastern Delay
COMCAST NEW ENGLAND Fri - 01/11/2008 05:00 PM Eastern Delay
COMCAST NEW ENGLAND Fri - 01/25/2008 02:00 PM Eastern Repeat
COMCAST NEW ENGLAND (Non-Celtics) Thu - 01/03/2008 08:30 AM Eastern Delay
COMCAST NEW ENGLAND (Non-Celtics) Wed - 01/30/2008 12:30 PM Eastern Repeat
COMCAST PHILADELPHIA Wed - 01/02/2008 07:30 PM Eastern Delay
COMCAST PHILADELPHIA Fri - 01/04/2008 11:30 AM Eastern Repeat
COMCAST PHILADELPHIA Tue - 01/08/2008 12:30 PM Eastern Delay
COMCAST PHILADELPHIA Fri - 01/11/2008 11:30 AM Eastern Repeat
COMCAST PHILADELPHIA Tue - 01/15/2008 12:30 PM Eastern Repeat
COMCAST CHICAGO Sun - 01/06/2008 01:00 PM Central Delay
COMCAST CHICAGO Sun - 01/13/2008 06:00 PM Central Repeat
COMCAST CHICAGO Thu - 01/31/2008 11:30 PM Central Repeat
SUN SPORTS Thu - 01/03/2008 07:00 PM Eastern Repeat
SUN SPORTS Mon - 01/07/2008 11:00 AM Eastern Delay
SUN SPORTS Fri - 01/11/2008 01:30 PM Eastern Repeat
SUN SPORTS Sun - 01/13/2008 03:00 AM Eastern Repeat
SUN SPORTS Mon - 01/14/2008 10:30 AM Eastern Repeat
SUN SPORTS Wed - 01/16/2008 09:00 AM Eastern Repeat
SUN SPORTS Thu - 01/17/2008 01:30 PM Eastern Repeat
SUN SPORTS Fri - 01/18/2008 02:00 AM Eastern Repeat
SUN SPORTS Sat - 01/19/2008 03:30 PM Eastern Repeat
SUN SPORTS Tue - 01/22/2008 10:30 AM Eastern Repeat
SUN SPORTS Fri - 01/25/2008 05:30 PM Eastern Repeat
SUN SPORTS Sun - 01/27/2008 11:00 PM Eastern Repeat
SUN SPORTS Mon - 01/28/2008 12:00 AM Eastern Repeat
SUN SPORTS Wed - 01/30/2008 05:30 AM Eastern Repeat

First Call Analyst:
FCMN Contact:

Source: NFL PLAYERS

CONTACT: Lara Potter, Lara.Potter@nflplayers.com, +1-202-572-7460, or
Joanna Comfort, Joanna.Comfort@nflplayers.com, +1-202-756-9170, both of NFL
PLAYERS

Web site:

http://www.nflplayers.com/

-------
Profile: intent