Myrtle Beach, South Carolina, to Host 'Road Trip: Myrtle Beach', Reality Show to Premiere on GOLF CHANNEL, February 5, 2008

Myrtle Beach, South Carolina, to Host 'Road Trip: Myrtle Beach', Reality Show to Premiere on GOLF CHANNEL, February 5, 2008

MYRTLE BEACH, S.C., Jan. 31 /PRNewswire/ -- Myrtle Beach Golf Holiday and GOLF CHANNEL are bringing the ultimate Myrtle Beach golf experience to 110 million homes worldwide with the Tuesday, February 5th debut of Road Trip: Myrtle Beach, the first reality show based in South Carolina. Each original episode will air Tuesday nights at 7:30 p.m. and will be rebroadcast during the week. For previews of Tuesday's premiere, visit http://www.thegolfchannel.com/core.aspx?page=26000&select2=8666 , http://www.thegolfchannel.com/core.aspx?page=26000&select2=8667 and http://www.thegolfchannel.com/core.aspx?page=26000&select2=8668 .

Filmed entirely along the Grand Strand, a 60-mile stretch of coastline along the Atlantic Ocean that extends from Southport, N.C. to Georgetown, S.C., the Myrtle Beach area is the first American golf destination to host to a non-competitive reality program. Road Trip: Myrtle Beach will provide a backstage glimpse at why the Grand Strand area is known as the "Golf Capital of the World" with more "Top 100" golf courses than any other destination and three million rounds recorded on area golf courses annually.

The 12-episode series follows former PGA TOUR professional and current ESPN commentator Charlie Rymer, Hootie & the Blowfish band member Mark Bryan, musician Josh Kelley and Duramed FUTURES Tour player Perry Swenson as they enjoy an extended Myrtle Beach golf vacation. Each episode takes place at a different Grand Strand golf course and features light-hearted banter between cast members, course information and videos, game management tips and golf instruction by Rymer, the foursome's activities after golf at area restaurants and night spots and live, original music, including the show's theme song that was written and recorded by Bryan and Kelley.

"Having Road Trip: Myrtle Beach filmed here in Myrtle Beach is a tremendous opportunity to showcase the area as the ideal golf destination," said Bill Golden, vice president and director of marketing at Myrtle Beach Golf Holiday. "We want to continue growing the Myrtle Beach golf market and present the quality of the golf, accommodations, restaurants and after-golf entertainment along the Grand Strand through the eyes of an entertaining cast in a fun and insightful way."

GOLF CHANNEL will broadcast the first four episodes of Road Trip: Myrtle Beach in the United States and more than 50 countries around the world with the remaining eight shows to be broadcast in the fall of 2008.

"We are excited to debut Road Trip: Myrtle Beach in February," said Jay Kossoff, GOLF CHANNEL's managing director of original productions and executive producer. "This is a unique show that features golf, music and a very talented cast. Our viewers will enjoy the humorous dialogue between the cast members and the course highlights from Myrtle Beach, the perfect destination for the show."

Rymer has been treating golf fans to his quick wit and "down home" humor as a sports commentator for ESPN since 1998. Bryan is a founding member, songwriter and the lead guitar player for the multi-platinum band, Hootie & the Blowfish and will release his solo CD on March 10th. Singer/songwriter Kelley releases his third CD, "Special Company" on February 1st and is well- known for his 2004 Top 10 smash "Amazing". A native of Charlotte, N.C., Swenson is one of the up-and-coming American female golfers on the Duramed FUTURES TOUR.

For more information, visit www.GolfHoliday.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Bill Golden http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=33873

First Call Analyst:
FCMN Contact:

Source: Myrtle Beach Golf Holiday

CONTACT: Cheryl Harden, charden@brandonadvertising.com, or Erin Barrett,
ebarrett@brandonadvertising.com, both of Brandon Advertising and Public
Relations, +1-843-916-2000, for Myrtle Beach Golf Holiday

Web site:

http://www.golfholiday.com/
http://www.thegolfchannel.com/core.aspx?page=26000&select2=8666
http://www.thegolfchannel.com/core.aspx?page=26000&select2=8667
http://www.thegolfchannel.com/core.aspx?page=26000&select2=8668

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