myPhotopipe.com Introduces FolioPrints(TM), All New Silver Halide Prints With Embedded Digital Effects

myPhotopipe.com Introduces FolioPrints(TM), All New Silver Halide Prints With Embedded Digital Effects

ATLANTA, Jan. 25 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (OTC Pink Sheets: MPPC), a web-based online provider of digital photo processing and related services, today announced the national availability of its new FolioPrints(TM) photographic prints. FolioPrints are silver halide prints produced on Fuji Crystal Archive paper. They contain a digitally embedded border and a digitally activated caption box. FolioPrints may be ordered in 304 print sizes and finishes at www.myphotopipe.com.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20061006/CLF033LOGO )

"It's certainly not your grandmother's 4x6 print," said L. Douglas Keeney, Chief Executive Officer of myPhotopipe.com, Inc. Keeney was admiring a sample of his company's new snapshot-sized 4x6 FolioPrint, a print that contains a digitally embedded matte border and a digitally activated caption. "People can't believe this is a 4x6 print that costs only 19 cents, but it is. All I had to do was activate the caption and the border, and they automatically became part of my print. Two clicks and it's a work of art."

myPhotopipe.com is one of a new breed of web-based companies brashly but successfully competing in the digital photo processing business. And they are doing it by offering more, not less.

"In the absence of value, price becomes an issue and on the snapshot level innovation has been almost zero," noted Keeney. "So, in the big box stores it's all about price. Not so in the high end. Serious photographers are all about quality, color management, choices, artistic options. Their cameras are loaded with imaging controls and their computers have color management tools. They're involved in the entire process. Little wonder, then, that they want more out of their prints."

With sales up 46% and industry revenues of $7 billion, demand for prints from digital cameras keeps online photo processors like myPhotopipe.com busy. CEO Keeney and President Pete Casabonne morphed a sleepy, high-end film processor in the metro Atlanta area into one of the hottest online digital processors in the nation. Their secret? A single-minded focus on photographic prints. "Once you have a digital image, its easy to become a put-your-photo-anywhere type of company, but we don't think people are buying $5,000 cameras to put photos on mouse pads," said Casabonne. "In fact, we see the opposite. Our photographers want to 'wow' their customers. That's why we developed FolioPrints, which allow photographers to do more with their digital photos and generate more revenue for their studios. Best of all, they don't need any training or any photo editing tools. It's all in the print."

The drug store days of roll film have been replaced by a process of selecting a digital image and dragging it into a box or a rectangle that represents a 4x6 or 8x10 print. The digital image is then sent to an online processor via readily available high-speed Internet connections. With a computer and high-speed Internet access, it is easy to see why the volume of prints ordered online is up 112% over the past year.

Which is why Keeney and Casabonne turned their attention to the print itself. "We cater to professional and serious amateur photographers. Their business is all about selling prints, and that got us to think about the print itself. Why not make the print itself more versatile?"

Thus was born FolioPrints with Embedded Digital Effects (EDE), which represent a palette of digital options buried inside the photo template. "You can activate a text box and give your print a very handsome caption," said Casabonne, a 29-year industry veteran. "You can select a border and instantly have a matted look. Or, do nothing and you'll have a standard edge-to-edge borderless print. It's up to you. Just activate the effect you want, or not. The choice is yours. And you don't need any extra tools to get it done."

myPhotopipe.com soft-launched FolioPrints with Embedded Digital Effects just days before Christmas. Within a week, more than 20% of all orders were for the new product. "Today," says Casabonne, "all of our prints are available in FolioPrints and they don't cost a penny more than our borderless prints. The choice is up to the photographer, and helping the photographer do more is what we're all about."

Media Information
Logo art is available at: www.myphotopipe.com/about

Sample prints in JPEG format are available at: www.myphotopipe.com/about/prints

Contact us to receive a sample packet of FolioPrints.

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based (2.0) online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 104 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at www.myPhotopipe.com.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the "safe harbor" created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.

Contact:

L. Douglas Keeney, CEO, at (502) 419-5837 or via email at dougk@myphotopipe.com

or

R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations Counsel at (830) 693-4400 or via email at info@rjfalkner.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20061006/CLF033LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: myPhotopipe.com, Inc.

CONTACT: L. Douglas Keeney, CEO, +1-502-419-5837, dougk@myphotopipe.com;
or R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations
Counsel, +1-830-693-4400, info@rjfalkner.com

Web site:

http://www.myphotopipe.com/

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